Posts in the Marketing category, page 2
Marketing (posts 24–47)
Start doing better marketing with the help of your 5-letter-friend, video.
- Your Videos Should Have Captions—Here's Why
Accessibility is an important but often overlooked part of the video production process – but it doesn’t have to be!
- How to Set SMART Goals around Video
Learn all about this handy framework, and knock your next video project out of the park!
- How to Start Generating Leads with Video
Trying to grow your email list or generate leads for your sales team? Video and Turnstile can help.
- Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
- The Wistia Guide to Video Marketing
Get ready to take on video marketing at your business by reading this comprehensive guide.
- The Do’s and Don’ts of Homepage Videos
Want to craft a delightful experience for your site visitors while avoiding some key homepage video mistakes? Read on.
- Learn Why Captions and Transcripts are Great for Business
Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.
- Why You Should Get Comfortable with Iterative A/B Testing
Could iteration be the solution to your A/B testing woes?
- How to Incorporate Video into a Marketing Automation Campaign
Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.
- Technical Tips for Using Video and Email Together
From file size and devices, to UX and more, learn about using video and email in this post.
- Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
- How to Use Video to Improve Customer Satisfaction
Long phone calls and novel-length emails are no longer your best options for helping customers solve complicated problems.
- The Guide to Using Video and Chat for Sales, Marketing, and Support
Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.
- Enhance Your Video Marketing Strategy with Captions
Beyond making you videos more accessible, captions keep your content competitive within the social media landscape and can even boost ...
- 6 Reasons Why You Shouldn’t Have an Autoplaying Homepage Video
Video strategist Phil Nottingham has a lot to say about this trend. Read the post, or watch a video of ...
- Onboarding + Videos + A/B Testing = Happier New Users
Andrew walks through an A/B testing process that drastically improved a key user onboarding video.
- Best Practices for Instagram Video
Social media manager, Jenny Mudarri, tells you everything you need to know about using video on Instagram.
- Video and Duplicate Content: What You Need to Know for SEO
Video SEO expert, Phil Nottingham, explains the best strategies for optimizing video content.
- Beyond View Count: How the Wistia Team Uses Video Analytics
Naike interviews three Wistians about how they use video metrics to better understand our audience and improve future efforts.
- Why You Should Test Your Next Marketing Video
"Testing your marketing videos empowers you to make better decisions and unlock conversion potential." Learn the basic testing framework, and ...
- Increase Your Play Rate: Optimize Your Video Position and Size
With data from thousands of Wistia videos embedded on pages, we decided to determine (as best we could) the optimal ...
- Extracting Thumbnails Faster with FFmpeg
Taking advantage of HTTP protocol support in libavformat
- IFrames and Preloading, Oh My!
Making iframes coexist in beautiful harmony.
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