Posts in the Marketing category, page 6
Marketing (posts 116–139)
Start doing better marketing with the help of your 5-letter-friend, video.
- Understanding the Basics of Binge-Worthy Content
Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.
Jenny Coppola - What Consumer Brands Can Teach Small Businesses About Building an Audience
Learn from Sweetgreen, Casper, and Glossier about how to provide value for your audience beyond just your products and services.
Jenny Coppola - Using Video in Your Marketing Automation
Generate new leads, nurture and qualify existing leads, and get the right content, to the right people, at the right ...
Andrew Capland - Know Your Audience Before You Make Content for Them—Here's How
Check out these actionable tips to get to know—and grow—your audience.
Jenny Coppola - The Wistia Guide to Video Marketing
Get ready to take on video marketing at your business by reading this comprehensive guide.
Jenny Coppola - The Do’s and Don’ts of Homepage Videos
Want to craft a delightful experience for your site visitors while avoiding some key homepage video mistakes? Read on.
Jenny Coppola - Here's How to Find the Right Stories to Tell with Video
Tell compelling stories about your business to relate with your audience and build stronger brand connections.
Lisa Marinelli - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - Why All B2B Brands Will Be Media Companies in the Next 5 Years
Start embracing the media model or risk being left behind—the choice is yours.
Chris Savage - Learn Why Captions and Transcripts are Great for Business
Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.
Lisa Marinelli - 4 Companies Producing Episodic Video Content, Big and Small
Learn how Spotify, Drift, Sahouri, and Zaius create episodic video content that aligns with their business goals.
Lisa Marinelli - Tips for Engaging Your Audience with Live Video
Connect with your audience from anywhere at anytime and start creating more personal brand experiences.
Lisa Marinelli - The Benefits of a Long-Form Video Strategy
Drive deep engagement and build your brand with long-form video content.
Jenny Coppola - Beyond Product Demos: Using Video to Build Trust and Authority with Audiences - CouchCon 2018
Video is great for platform demos and tech overviews, but it can also be a powerful channel to build relationships ...
Nick Dujnic - Trends in Viral Video: How History Impacts Modern Marketing
Whether they’re hilarious, touching, or just plain weird, viral videos have shaped the way marketers think about video strategy.
Jenny Coppola - Launch your Product in Style: Using Video to Attract Your Target Audience - CouchCon 2018
Product launches are never easy. Marketers are often tasked with making sure that the right audience hears the right message ...
Phil Wesson - How Video Is Changing The Marketing Landscape - CouchCon 2018
In this keynote address, delivered from a porch in Martha’s Vineyard due to flight cancellations, Wistia CEO Chris Savage talks ...
Chris Savage - Nurturing Leads With Video — A Guide For What Videos To Use Where in the Funnel - CouchCon 2018
Most B2B marketers are focused on generating leads, but are you using video to nurture them through the funnel? Video ...
Sherri Powers - How Intercom Made Videos More Useful, For More Of Our Teams - CouchCon 2018
Will Holden and Phil Byrne discuss the use of video in different parts of the customer lifecycle at Intercom. Find ...
Phil Byrne - Improve Your Marketing with Videos That “Don’t Scale”
Just because a video doesn’t have a long shelf life doesn’t mean you can’t still get value from it.
Jenny Coppola - Learning from Influencers About Growing an Audience with Video
These strategic video tactics will help you make stronger, more personal connections with your audience.
Jenny Coppola - Don’t Let Algorithms Crush Your Creativity
Challenge accepted. Turn your brand into a creative powerhouse by embracing the constraints of the algorithm.
Jenny Coppola - How to Tell an Effective Story with Vertical Video
Stretch your creativity and learn some new production skills by capitalizing on the vertical video trend.
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