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- The Science behind Gamification: Why It Works and What Your Business Can Do with It
Recreate the gaming experience and keep your users coming back for more time and time again.
Jenny CoppolaMarketing - 5 Examples of Brand Videos that Evoke Emotion in the Best Way
Take inspiration from these brand videos to make lasting impressions on viewers with your own content.
Lisa MarinelliMarketing - 5 Ways to Make Better Marketing Videos with Psychology
Captivate and engage your video viewers with these simple and effective marketing psychology hacks. You can thank us later!
Meisha BochicchioMarketing - The Science Behind Storytelling: Why Narrative Cuts Through the Noise
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Jenny CoppolaMarketing - The Science Behind Why We Binge-Watch
Learn about this popular escapism phenomenon and how streaming services are engineered to keep us coming back for more.
Jenny CoppolaMarketing - The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
Ezra FishmanMarketing - The Psychology Behind Why People Dislike Ads (And How to Make Better Ones)
Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.
Jenny CoppolaMarketing - Why Videos Featuring Humans Are Easier to Trust
Learn the science behind speech perception and how it relates to trust in this in-depth post.
Meryl AyresMarketing - Say What? Why Your Voice Sounds So Weird in Videos
Fun fact: What you sound like to you is not what you sound like to everyone else. Learn the physiology ...
Meryl AyresProduction - The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
Ezra FishmanMarketing
