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Brand Affinity Marketing
Learn how to build a brand people love with our
four-step Brand Affinity Marketing Playbook.
Watch our original, long-form video content.
From tactics to taglines, Wistia’s CEO, Chris Savage, chats marketing with the brains behind successful brands. Get a peek under the hood of their best campaigns, and watch as we try to restore an old station wagon along the way.
One, Ten, One Hundred
In this Webby Award-winning series, we challenged a video production agency to make three videos with three very different budgets. Watch as we dive into the complicated relationship between money and creativity.
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Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.
Jenny Coppola in Marketing
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Check out these actionable tips to get to know—and grow—your audience.
Learn about this popular escapism phenomenon and how streaming services are engineered to keep us coming back for more.
Recreate the gaming experience and keep your users coming back for more time and time again.
Learn the science behind speech perception and how it relates to trust in this in-depth post.
Meryl Ayres in Marketing
Fun fact: What you sound like to you is not what you sound like to everyone else. Learn the physiology ...
Meryl Ayres in Production
Freelance video producer and director, Ian Servin, breaks down his process for getting to know new clients’ audiences to make ...
Ian Servin in Marketing
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