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From tactics to taglines, Wistia’s CEO, Chris Savage, chats marketing with the brains behind successful brands. Get a peek under the hood of their best campaigns, and watch as we try to restore an old station wagon along the way.
One, Ten, One Hundred
In this Webby Award-winning series, we challenged a video production agency to make three videos with three very different budgets. Watch as we dive into the complicated relationship between money and creativity.
Check out these actionable tips to get to know—and grow—your audience.
Jenny Mudarri in Marketing
Learn about this popular escapism phenomenon and how streaming services are engineered to keep us coming back for more.
Recreate the gaming experience and keep your users coming back for more time and time again.
Learn the science behind speech perception and how it relates to trust in this in-depth post.
Meryl Ayres in Marketing
Fun fact: What you sound like to you is not what you sound like to everyone else. Learn the physiology ...
Meryl Ayres in Production
Freelance video producer and director, Ian Servin, breaks down his process for getting to know new clients’ audiences to make ...
Ian Servin in Marketing
To keep your viewers engaged, it pays to understand what gets people’s attention on a psychological level.
Kristen Craft in Marketing
We took a data dive to figure out how player color is affecting play rate. The gist: There’s a whole ...
Ezra Fishman in Marketing
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