Beyond Product Demos: Using Video to Build Trust and Authority with Audiences - CouchCon 2018

Video is great for platform demos and tech overviews, but it can also be a powerful channel to build relationships ...

Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon

In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...

Nurturing Leads With Video — A Guide For What Videos To Use Where in the Funnel - CouchCon 2018

Most B2B marketers are focused on generating leads, but are you using video to nurture them through the funnel? Video ...

Using Video As A Promotion Tactic: What We’ve Learned From The Empowered Marketer - CouchCon 2018

Cara Hogan launched a multi-media interview series focused on how B2C and e-commerce marketers grow their businesses. She found that ...

Using Video on Landing Pages to Delight, Convert, and Communicate with Customers - CouchCon 2018

Jennifer Pepper runs through a customer marketing campaign that had incredible results, walking through all the subtle ways video can ...

How Buffer Generated More Than 2,000,000 Video Views on Social Media in One Year - CouchCon 2018

Brian takes us through a deep dive into how Buffer creates engaging videos for social media that continuously drive more ...

Launch your Product in Style: Using Video to Attract Your Target Audience - CouchCon 2018

Product launches are never easy. Marketers are often tasked with making sure that the right audience hears the right message ...

How Intercom Made Videos More Useful, For More Of Our Teams - CouchCon 2018

Will Holden and Phil Byrne discuss the use of video in different parts of the customer lifecycle at Intercom. Find ...