So you want to go live on LinkedIn. Great idea! When we surveyed 1,500 marketers for our 2023 State of Video Report, nearly half of them said that their business videos performed the best on LinkedIn.
We’ll show you how to go live from your business page and navigate a few snags along the way. Let’s jump right in!
First, you need to see if your account is eligible to go live. LinkedIn is picky about who can go live on their platform right now. They’ll only allow access for accounts that:
- Have at least 150 followers or connections
- Are in good standing
- Are not located in mainland China
- Are more than 30 days old
Just create an event to trigger a review of your page. If you’re eligible, you’ll see ’LinkedIn Live' as an option in the event format dropdown. If it’s not there, your page doesn’t meet the criteria just yet.
Going live on LinkedIn takes a bit of help from an external video source. You can’t just hit a button and go live. Instead, you’ll need to grab a unique stream key and URL from LinkedIn and then plug them into streaming software like Wistia Live.
A stream key is a code that LinkedIn generates, along with a unique Real Time Messaging Protocol (RTMP) URL, to connect your live feed to your streaming software. Once you paste your stream key and RTMP URL into your streaming software, you’re ready to go live on LinkedIn. Here’s how to set it up:
- Open the LinkedIn custom stream page.
- Select Go Live Now under New Stream.
- Pick your region and tap Get URL to copy the stream key and RTMP URL.
- Open your streaming software and paste these in.
Instead of letting anyone join your LinkedIn Live while it’s happening, you can set up a LinkedIn Event and require folks to register ahead of time. So if you want to have more control over who can see your LinkedIn live stream (and keep a record of who joins), LinkedIn Events is the way to go.
The answer is simple: LinkedIn requires a streaming tool to go live on its platform. But that’s a good thing!
A good streaming tool can add a professional touch to your live streams with high-quality production elements like screen sharing, multi-camera setups with seamless switching capabilities, and more.
Some platforms even allow you to live stream to multiple social media sites at once, which can help you:
- Reach a wider audience
- Attract and engage more followers to convert into customers
- Boost your brand awareness and visibility
From a technical standpoint, this also saves you the trouble of setting up and monitoring multiple streams across different platforms.
Once you have your stream key and URL from LinkedIn, here’s how to plug them into Wistia Live:
- Create a live event in Wistia.
- Navigate to the Simulcast option on the left-hand menu of your live event dashboard.
- Paste the stream key and the RTMP URL.
Before you tap the green Go Live button in the Wistia Studio, you have the option to add up to four more locations to display your live stream. Simply generate a stream key and URL for each social media channel, paste them into Wistia, and boom! You’re simulcasting to multiple channels at the same time.
Now, let’s talk about Wistia Live, our live streaming feature that’s built into our platform. It offers everything we mentioned above, plus some more:
- Multiple layouts to choose from
- Support for up to four co-panelists
- A registration page where you can capture leads
- Real-time analytics that show how many folks have registered for the event and how many are actively watching
- Audience engagement tools like live chat and the Q&A feature
And you’ll get access to video marketing tools in the Wistia platform that’ll help you save, repurpose, share, and track your live event recordings.
Once your LinkedIn live event ends, Wistia will automatically save your recording. Just open it up in our built-in video editor and then edit or repurpose it. Next embed it on your website or in an email, share it on social media, or send the recording directly to people. Once it’s out in the world, you can use Wistia’s robust analytics to track its engagement.
No uploading or downloading necessary — you can do it all right in Wistia!
LinkedIn will save your recording to your feed as a post. You can share or repost it, but you can’t download it. Luckily, that’s not a problem if you’re using Wistia Live.
When you go live on LinkedIn through Wistia Live, your live stream is recorded, saved, and dropped into your media library. From there, you can edit it, use artificial intelligence (AI) to create a highlight reel, download it, share it, or even post it on other social platforms.
Wistia Live gives your business a professional, flexible, and branded live streaming solution. You can simulcast your live event to LinkedIn and other social platforms at the same time, capture leads, and edit and share the recording without leaving the platform.