As humans, storytelling comes naturally. It’s how we communicate with one another on a daily basis. Businesses on the other hand have a track record for using silly nonsensical jargon in their communication efforts, believing that their words are resonating with people when they’re really not. We chatted with Kinda Hall, who will tell you all about how you can bolster your brand with strategic storytelling. One piece of advice she offers is figuring out your audience’s pain points and meeting them where they are with your organization’s story. If you’re creating an explainer video, we have a post that will show you how to combine explanation and storytelling in your video script. Integrating script content with an engaging story will help make your videos more effective. Patrick Moreau, founder of Muse Storytelling, even stopped by to share storytelling principles that will help produce effective video testimonials in this post. And, if you’ve ever been fascinated by reality TV, we extracted four elements of storytelling from the compelling phenomenon that you can try using in your own video marketing. From creating characters for establishing connections to feeding curiosity with interesting storylines, reality TV can teach us a lot about engaging video content. Start harnessing the power of storytelling in your organization to connect with your audience and achieve your goals!