58 posts tagged Storytelling

The Science Behind Storytelling: Why Narrative Cuts Through the Noise
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Jenny Coppola in Marketing
9 Cold Opens in TV and Film—And What Your Next Video Series Can Learn From Them
Find out how you can pique curiosity, create suspense, and escalate tension all with a crafty and creative cold open.
Jenny Coppola in Production
Learning from Popular Television: 5 Key Story Structure Elements
Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.
Jenny Coppola in Marketing
Understanding the Basics of Binge-Worthy Content
Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.
Jenny Coppola in Marketing
Introducing "Brandwagon"—It's like a Talk Show, but for Marketers
Wistia's CEO, Chris Savage, sits down with business leaders to uncover what's working in the world of modern marketing.
Chris Savage in Marketing
The Story Behind "Beyond Black Friday," a Docuseries by Klaviyo
Learn why Klaviyo created episodic content to educate and inspire ecommerce marketers to push their strategies to the next level.
Lisa Marinelli in Production
Video Storytelling in Silicon Valley: An Interview with Sylvia Gorajek
Sylvia Gorajek, content strategist and owner of a video production agency in Silicon Valley, shares her journey with video storytelling.
Lisa Marinelli in Production
The Story Behind "Restaurant Roots," a New Video Series by ezCater
Learn why and how the online catering marketplace, ezCater, created their own original series.
Lisa Marinelli in Production

Storytelling

As humans, storytelling comes naturally. It’s how we communicate with one another on a daily basis. Businesses on the other hand have a track record for using silly nonsensical jargon in their communication efforts, believing that their words are resonating with people when they’re really not. We chatted with Kinda Hall, who will tell you all about how you can bolster your brand with strategic storytelling. One piece of advice she offers is figuring out your audience’s pain points and meeting them where they are with your organization’s story. If you’re creating an explainer video, we have a post that will show you how to combine explanation and storytelling in your video script. Integrating script content with an engaging story will help make your videos more effective. Patrick Moreau, founder of Muse Storytelling, even stopped by to share storytelling principles that will help produce effective video testimonials in this post. And, if you’ve ever been fascinated by reality TV, we extracted four elements of storytelling from the compelling phenomenon that you can try using in your own video marketing. From creating characters for establishing connections to feeding curiosity with interesting storylines, reality TV can teach us a lot about engaging video content. Start harnessing the power of storytelling in your organization to connect with your audience and achieve your goals!

Mailing list sign-up form

More of a social being? We’re also on Instagram and Twitter.

Storytelling - Wistia Learning Center

58 posts tagged Storytelling

Mailing list sign-up form