65 posts tagged Storytelling

5 Lessons You Can Learn from Death Wish Coffee's Podcast, "Fueled By Death Cast"
Learn how a coffee company's podcast has made a memorable impression on their audience and how you can too!
Jenny Coppola in Production
Top 10 Most Common Video Mistakes to Avoid
Learn about video creation blunders you should avoid and how you can start making better videos for your business.
Lisa Marinelli in Marketing
How Red Hat Created a Shorty-Nominated Podcast About Open Source Technology
Learn how Red Hat makes the topic of open source technology interesting with their narrative-style podcast "Command Line Heroes."
Jenny Coppola in Marketing
How Salesforce Made “The Story of Sales," a Documentary All About Selling
Learn how Salesforce tackled a feature-length documentary that explores the history, evolution, and future of sales.
Jenny Coppola in Marketing
Staying Creative in Quarantine: An Interview with Jenny Donheiser
Jenny Donheiser, creator of the short film Mama Jane, talks about working remotely these days, sourcing inspiration, and much more.
Lisa Marinelli in Production
Podcasting Part 2: How to Write a Script with Jay Acunzo
Ready to record your podcast? Writing a script beforehand can help keep folks entertained and invested in your content.
Jenny Coppola in Production
Podcasting Part 1: How to Structure Your Podcast with Jay Acunzo
Crafting an entertaining podcast isn’t just about your resources—it’s about resourcefulness. Be sure to start with a great story structure.
Jenny Coppola in Production
Four Types of Videos to Liven up Your Blog
Looking to put some pep in your blog step? One of these videos might do the trick.
Meryl Ayres in Marketing

Storytelling

As humans, storytelling comes naturally. It’s how we communicate with one another on a daily basis. Businesses on the other hand have a track record for using silly nonsensical jargon in their communication efforts, believing that their words are resonating with people when they’re really not. We chatted with Kinda Hall, who will tell you all about how you can bolster your brand with strategic storytelling. One piece of advice she offers is figuring out your audience’s pain points and meeting them where they are with your organization’s story. If you’re creating an explainer video, we have a post that will show you how to combine explanation and storytelling in your video script. Integrating script content with an engaging story will help make your videos more effective. Patrick Moreau, founder of Muse Storytelling, even stopped by to share storytelling principles that will help produce effective video testimonials in this post. And, if you’ve ever been fascinated by reality TV, we extracted four elements of storytelling from the compelling phenomenon that you can try using in your own video marketing. From creating characters for establishing connections to feeding curiosity with interesting storylines, reality TV can teach us a lot about engaging video content. Start harnessing the power of storytelling in your organization to connect with your audience and achieve your goals!

Explore all tags

Mailing list sign-up form

More of a social being? We’re also on Instagram and Twitter.

Storytelling - Wistia Learning Center

65 posts tagged Storytelling

Mailing list sign-up form