Pricing
Pick the plan that’s right for you
No credit card required.
Free
Seriously, free forever
Sign up for free- ✓ Up to 10 videos
- ✓ Customizable player
- ✓ Recording and editing
Plus
Billed at $230 per year
Start a free trial- Everything in Free, and...
- ✓ Remove Wistia Branding
- ✓ Basic CTAs
- ✓ Multiple users
Pro
Billed at $950 per year
Start a free trial- Everything in Plus, and...
- ✓ Lead capture forms
- ✓ Enhanced data analytics
- ✓ Webinar hosting
Advanced
Billed at $3,830 per year
Start a free trial- Everything in Pro, and...
- ✓ Marketing integrations
- ✓ Unlimited video galleries
- ✓ Custom branded webinars
Looking for an enterprise solution? Let’s talk.
Get in touchWe think you’ll love Wistia, but don’t take our word for it.
Let us break it down for you
| Feature | |||||
|---|---|---|---|---|---|
| Video Player | |||||
Customizable Player ColorCustomize the look and feel of the Wistia player to match your brand. | ✓ | ✓ | ✓ | ✓ | ✓ |
Customizable ControlsGive your viewers the option to adjust video playback speed, volume, quality, and more. | ✓ | ✓ | ✓ | ✓ | ✓ |
Video SEOWe inject video metadata with your embeds, helping your videos rank in search results. | ✓ | ✓ | ✓ | ✓ | ✓ |
Video ChaptersBreak your video into titled sections with a table of contents. | ✓ | ✓ | ✓ | ✓ | ✓ |
No-Code ReplaceSwap an old video for a new one without having to change the embed code. | ✓ | ✓ | ✓ | ✓ | ✓ |
Remove Wistia BrandingThe Wistia logo won’t appear on your player and you can add your own logo, instead. | – | ✓ | ✓ | ✓ | ✓ |
| Creator Tools | |||||
Screen and Webcam RecordingRecord your screen, your webcam, or both, all from your browser in Wistia. | ✓ | ✓ | ✓ | ✓ | ✓ |
EditingTrim, split, and stitch together video clips, then add seamless transitions for a polished video. | ✓ | ✓ | ✓ | ✓ | ✓ |
Background MusicRoyalty-free Smart Tracks that automatically match the length of your videos. | some tracks | some tracks | all tracks | all tracks | all tracks |
Time-coded CommentsCollect feedback at specific time-stamped moments in the video timeline. | ✓ | ✓ | ✓ | ✓ | ✓ |
Basic Calls to ActionAdd a text CTA anywhere on your video. | – | ✓ | ✓ | ✓ | ✓ |
Lead Capture FormsAdd a Turnstile form to collect viewers’ names and email addresses. | – | – | ✓ | ✓ | ✓ |
Custom Calls to ActionAdd a clickable message, image, or HTML script anywhere on your video. | – | – | ✓ | ✓ | ✓ |
Password ProtectionRequire a password to access your content. | – | – | ✓ | ✓ | ✓ |
ChannelsCreate a gallery of video or audio content without a developer’s help. | – | – | 5 | unlimited | unlimited |
| Media Limits | |||||
Included MediaThe number of media files you can upload to Wistia at no extra charge | 10 | 20 | 50 | 250 | custom |
Media LimitThe maximum number of media files you can upload to Wistia, not including archived media. | 10 | 75 | 500 | 2,000 | unlimited |
Extra Media CostMonthly cost per additional media file uploaded to Wistia. | – | $2.00 | $1.00 | $0.50 | custom |
Archived MediaThe maximum number of files you can archive in Wistia. Archived media can’t be played or shared publicly once archived. | – | 100 | 500 | 2,500 | 5,000 |
| integrations | |||||
Zoom IntegrationSeamlessly upload Zoom cloud recordings to Wistia. | ✓ | ✓ | ✓ | ✓ | ✓ |
Social Media IntegrationsPublish Wistia videos directly to Facebook, YouTube, or Linkedin. | ✓ | ✓ | ✓ | ✓ | ✓ |
Email IntegrationsAdd clickable video thumbnails in emails and identify email addresses for viewers. | – | ✓ | ✓ | ✓ | ✓ |
Google Analytics IntegrationConnect to GA4 for audience retargeting and event tracking. | – | – | ✓ | ✓ | ✓ |
Marketing Automation IntegrationsSend engagement data to platforms like HubSpot, Pardot, and Adobe Marketo Engage | – | – | – | ✓ | ✓ |
Facebook ads IntegrationReach & Retarget lets you use video data to create retargeting audiences on Facebook. | – | – | – | ✓ | ✓ |
| analytics | |||||
Basic AnalyticsHigh-level overview of engagement, plays, play rate, and actions taken. | ✓ | ✓ | ✓ | ✓ | ✓ |
View StreamA live feed of all your public video views. | – | ✓ | ✓ | ✓ | ✓ |
HeatmapsColor-coded representation of how individuals interact with your content. | – | – | ✓ | ✓ | ✓ |
Exporting Data as CSVExport data like plays and contact info for your identified leads or entire audience. | – | – | ✓ | ✓ | ✓ |
Compare MediaMeasure performance on two different videos with play rates, conversions, and more. | – | – | ✓ | ✓ | ✓ |
A/B TestingTest two player customizations or different videos to learn what performs. | – | – | ✓ | ✓ | ✓ |
| Webinar Hosting | |||||
Included Live Event DurationThe recommended max length of a webinar or live event hosted with Wistia Live. | – | – | 1 hr. | 2 hrs. | 4 hrs. |
Live Attendee LimitThe number of attendees able to join a live webinar or event as it’s happening. | – | – | 100 | 500 | 2,500 |
Live Event Additional CostsPrice per minute and per attendee after surpassing plan’s included live event duration minutes and attendees. | – | – | $1.00/ | $1.00/ | custom |
Event RegistrationA form to collect names and email addresses before the event. | – | – | ✓ | ✓ | ✓ |
Q&A and PollsInteract and engage with polls and a moderated question-and-answer feature. | – | – | ✓ | ✓ | ✓ |
ChatHave a conversation with your audience or privately with other panelists or hosts. | – | – | ✓ | ✓ | ✓ |
Email Reminders/ConfirmationsSend customizable, automated email alerts for event reminders and confirmations. | – | – | ✓ | ✓ | ✓ |
SimulcastStream your live webinar or event to your social media channels. | – | – | ✓ | ✓ | ✓ |
Event CustomizationsBrand your event with custom colors, logos, and fonts. | – | – | – | ✓ | ✓ |
Marketing Automation IntegrationsSend registration data to HubSpot, Marketo Engage, or Pardot. | – | – | – | ✓ | ✓ |
| Account Limits | |||||
UsersThe number of people you can invite to access your Wistia account. | 1 | 3 | 5 | 20 | unlimited |
BandwidthThe amount of data that gets passed to a viewer when they play an audio or video file. | 200 GB | 1 TB | 1 TB | 1 TB | 2 TB+ |
| Captions & Transcripts | |||||
Included Computer-Generated Captions & TranscriptsGet free computer-generated captions and transcripts that can be edited later. | ✓ | ✓ | ✓ | ✓ | ✓ |
Order Human-Generated Captions & TranscriptsPay for more accurate, human-generated captions and transcripts | – | ✓ | ✓ | ✓ | ✓ |
| Support & Services | |||||
Email SupportFree troubleshooting via email from the friendly humans here at Wistia. | ✓ | ✓ | ✓ | ✓ | ✓ |
Live Chat & Priority SupportGet answers in less than 24 hours via email or in minutes via live chat. | – | – | ✓ | ✓ | ✓ |
Customer Success ManagerExperts at Wistia who can help you with strategy or account management. | – | – | – | ✓ | ✓ |
Single Sign-On (SSO)Let users log into Wistia using single sign-on credentials. | – | – | – | – | ✓ |
Frequently asked questions
Get all the As to your FAQs.
Is the Free Plan really free?
Yes! It’s not a trial and it’s free forever. Wistia’s Free Plan comes with 10 videos, 200 GB of bandwidth per month, basic analytics, and the ability to customize the player to match the look and feel of your brand.
What’s the difference between included media and the total media limit?
Included media is a little bit, well…literal! It’s the number of video or audio files you can upload to Wistia at no extra charge (i.e., what’s included on your plan). Once you’ve hit your included media limit, you can still upload audio or video files to Wistia—for a small additional cost. The total media limit? This one refers to the maximum number of video or audio files you can upload to Wistia on any plan.
What counts as a “media file”?
Any file you upload counts as a media file. We suggest sticking to video and audio.
I want to add more team members to Wistia. Can I purchase additional users?
The best way to unlock additional users is by upgrading your Wistia plan. We’ve carefully designed our plans to align with various phases of your video journey. If you need to add more collaborators to your Wistia account, there’s a good chance you’ll benefit from what’s available on the next tier up—things like higher media limits and more sophisticated reporting. It’s also important to note that you can share view-only links to your audio and video content with anyone.
Will I be charged for bandwidth?
We don’t want you to have to worry about bandwidth. That’s why each plan has a clear bandwidth limit. Our Free Plan includes 200 GB per month, which should be more than enough for 10 uploads. If you’re on a Plus, Pro, or Advanced Plan, you’ll have a bandwidth limit of 1 TB per month. And finally, if you’re on our Premium Plan, you’ll have custom bandwidth coverage. If you ever exceed your bandwidth limit, we’ll notify you and offer you the option to upgrade your plan to one with a higher bandwidth limit. For more information, check out our support doc on bandwidth or get in touch with us.Do you have any file size restrictions?
Wistia plays best with MP4 files with an h.264 codec, a bitrate between 5,000–10,000 kbps, and a maximum file size of 8 GB. If your file doesn’t fit within these guidelines, try running the file through HandBrake (a free transcoding software) to see if that resolves the problem.Can I purchase features a-la-carte?
We hate to be a bummer, but you can’t purchase features a-la-carte. We’ve carefully designed our plans to align with different phases of your video journey. If you want a specific feature, there’s a good chance you’ll benefit from what’s on the next tier up—like higher media limits, more collaborators, and more sophisticated reporting.
Can I cancel at any time?
Yes, you can cancel at any time unless you have a signed contract or order form with us. If you elect to cancel a paid plan during your billing cycle, you will not be issued a refund.