Wistia Blog

Home to video and marketing tips, Wistia product announcements,
and the occasional musings of a labradoodle named Lenny.

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Featured : Strategy

Webinars: The Unsung Heroes of the Video World

Webinars represent prime opportunities to generate more leads, nurture audience members, and deliver useful content, but they rarely reach their full potential....
by Kristen Craft - January 7, 2016 -

Wistia’s Hackathon: 48 Hours of Chaos with Snacks

Company News - January 5, 2016 - - Laura Powell
Featured : Company News

The 2015 Wistia Rap-Up

2015 was a year of rapid change here at Wistia! As we've added a bunch of people to our team (we grew from **27** to **56** people over the course of this year),...
by Alyce Currier - December 28, 2015 -
Featured : Strategy

The Familiarity Principle: Building Relationships With Video

Every marketer knows that just getting product exposure is hugely important. It's a scientifically proven phenomenon. Psychologist Robert Zajonc was the first to...
by Kristen Craft - December 17, 2015 -

Our First Video #WistiaChat: Learn From the Experts

Strategy - December 15, 2015 - - Margot Mazur

Why We Built an Untrendy Company

Company News - December 10, 2015 - - Chris Savage
Featured : Strategy

A/B Test Your Videos. Here's Why.

Video is more compelling than anything static on your website. It's a medium that greatly impacts how viewers feel about your brand, and it can motivate those...
by Andrew Capland - December 8, 2015 -

5 Lessons Learned from Tweet Testing

Company News - December 3, 2015 - - Jenny Mudarri
Featured : Production

Behind the Scenes of Unbounce's Educational Video Series

Here at Wistia, we're always trying to think of new ways to create meaningful connections with our customers and generate helpful content. When Unbounce launched...
by Meryl Ayres - December 2, 2015 -
Featured : Strategy

How Vooza Uses Video to Grow and Retain Their Email List

Vooza's creative business model and witty content have been featured in publications like TechCrunch and the Financial Times, but we decided to focus on how...
by Meryl Ayres - November 24, 2015 -
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