Have you ever cleaned the house, made a home-cooked meal, dressed up, set the table, and forgotten to invite guests? Probably not. So why does a similar scenario happen more often than not in video marketing?
You’ve spent weeks planning, filming, and editing pretty fantastic video content, but no one is viewing your videos. Perhaps your production skills aren’t as sharp as you thought? I doubt that! It’s much more likely that you haven’t taken proper measures to promote your video content.
I know what you’re thinking. How much does this cost? It turns out there are several ways to increase the views on your videos without breaking the bank. Use these 6 budget-friendly tips to gain several active sets of eyes on your spiffy new videos that deserve attention.
Let’s start with the bad news: your chances of getting high visibility to your organic video posts on social are slim to none. On the bright side, you can frugally advertise on both platforms with controlled budgets and targeted audiences. You can achieve a huge surge in video views with a very small budget if you set up your campaigns properly.
In both platforms, you can set up campaigns with the goal of driving video views. By specifying a total and daily budget and specific time-frames to run the campaign, and targeting insanely specific audiences, you can effectively reach receptive viewers. For instance, you could target women farmers, between the ages of 23 and 31, who frequently purchase imported beers.
Keep in mind that over-targeting could eliminate the potential of anyone seeing your ads, so find the sweet spot of identifying your potential leads based on what you already know about your audience. You can also upload a list of current customers or create a lookalike audience to find people similar to your current customer base.
The higher your video is on your page, the higher the play rate will be. This isn’t terribly shocking, but we got confirmation of this after testing 95,000 landing pages last fall. Check out the snazzy graph below, which demonstrates that videos higher up on the page generate higher play rates.
For more context on the “zones,” check out our blog post on increasing play rates.
Promoting your video content doesn’t have to be restricted to outside your website. You likely have high-traffic pages, like your homepage and “About Us” page, where you’re not showing off your videos. Don’t be afraid to embed videos on these pages. Often times, you’re actually doing your visitors a favor by helping them consume information in a more efficient and entertaining manner.
Pinning a tweet ensures that it stays front and center of your account and gets the highest level of exposure. For my personal use, I typically pin articles that I’m proud of or fascinating stories, and without a doubt, that pinned tweet beats the engagement of my other tweets by a landslide.
I’m not the only one who’s made this discovery. Buffer found that pinned tweets lead to a 10X increase in conversions. This is a free and easy way to drive more video views, so pin it, and watch the plays flood in.