You’ve seen the timeless Christmas comedy, Elf, right? In the scene below, Zooey Deschanel’s character tells Buddy, played by Will Ferrell, that she can’t sing. Dismayed, Buddy starts talking louder and elongating his words (his version of “singing,” however bad) all to prove to Jodi that anyone can sing.
Cut to now. Chances are, you’re reading this blog post because you want to learn how to make some low-barrier videos for your business. And if you’re thinking “I don’t know if I can actually do this … can I really make videos?” I want you to think of me as your very own Buddy, cheering you on from the sidelines.
Communicating with video can be done on virtually any platform, but as the Social Media Coordinator here at Wistia, I figured I’d stick to what I know best — using video on social channels. By the end of this post, you’ll walk away with video ideas for Twitter, Instagram, Facebook, and LinkedIn. Let’s get started!
With Instagram Stories, the possibilities are endless. From produced tutorials, to live footage of a company outing, there’s nothing stopping you from making awesome content! What’s great about Instagram Stories, is that you can easily combine both curated and candid content in order to create an authentic look into what your business is all about.
And I’m sure you’ve gathered this by now, but one of the biggest parts of what makes the Wistia culture so special is the people who work here. Every line of code written, customer answered, or illustration created, has a talented person behind it. So why not use Instagram Stories to showcase what makes us uniquely us?
Here at Wistia, we host a bi-weekly, remote friendly, “Show and Tell” style meeting. This is a where we all get together to share work-related updates, give shout-outs for awesome work, promote company wide events — you name it. It’s a cornerstone of our culture that encourages transparency and gives everyone the opportunity to be represented, so I thought it would be cool to translate this into life outside of work.
It’s exciting to think about how much there is to learn about your coworkers that you just haven’t uncovered yet. Does Fernando from Sales have a hidden talent? Wait. How many languages can Inga from People Ops speak? Chris from Creative broke his back?! What’s the story there? All of us have something unique about ourselves we can share, and learning what some of those are is both fun for your team, and entertaining and enlightening for your audience.
We were inspired by our Show and Tell, but there’s something about every business (and the people that work there) that makes it truly special. Get your desk-neighbor to show you their favorite party trick or tell a funny story about their middle school years, and put it on the ’gram! On Instagram it’s all about showing the world what your team is all about.
- Time spent: 30 min
- Tools needed: iPhone, Instagram app, coworker
- Difficulty scale: 6/10
Raise your hand if you’re a fan of the eerily specific ads that clutter your Facebook feed — I bet I’m not the only one with my hand by my side. These days, Facebook newsfeeds can feel more overwhelming than fulfilling. And as a social media manager, it can often be frustrating that despite all the amazing blog posts you share, witty copy you craft, or followers you gain, it’s still hard to see the engagement you want with your posts.
That’s where video can step in and save the day. Let’s be real — video on Facebook is so hot right now. Zuckerberg himself said that Facebook users watch an average of 100 million hours of video every day (wow). And, research shows that viewers retain 95% of a message when it’s presented with video, as opposed to a 10% retention rate when consuming text.
So, you’re bought in on the power of sharing videos on Facebook but aren’t sure what to make. Here’s an example of a low-barrier video that anyone create and share on Facebook in minutes.
One of the reasons this type of video is so easy to create, is because the script practically writes itself! All I did was give a summary about what this blog post is about (this very blog post … super meta) and why the viewer should click through and read more. Instead of making it easy for the viewer to scroll past my post of boring text and static imagery, I popped up for a minute, told people what they needed to know, and pointed them in the right direction in case they were intrigued and wanted to learn more.
- Time spent: 20 min
- Tools needed: Blog post, webcam
- Difficulty scale: 3/10
There you have it, folks. Four super simple videos that anyone at your company can create with minimal effort. Whether you’re a trained video-pro or a scrappy beginner, we all have what it takes to make videos for social media. All it takes is a dash of creativity, a few minutes of your time, and a camera. And if you ever have doubts about whether or not you can get started with video, just remember you’ve got a Buddy in Cambridge, MA rooting you on.