Posts in the Marketing category, page 14
Marketing (posts 300–323)
Start doing better marketing with the help of your 5-letter-friend, video.
- Use Your Words: An Interview on Conversion Copywriting with Joanna Wiebe
Joanna Wiebe, creator of Copy Hackers, talks about how to convert with words, the best tools for testing, and the ...
- Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
- Slimy Marketing Can Hurt Your Business. Learn How to Avoid It.
We’ll break down a few examples of slimy marketing tactics, talk about why they’re dangerous, and offer some less slimy ...
- How to Use Video Like a Pro in 2017
Get a comprehensive look at the latest video trends you should be adding to your 2017 business goals, with a ...
- How to Price and Package Your Video Marketing Services
Freelance video producer and director Ian Servin shares his go-to budgeting tactics. Learn about some hidden costs you might not ...
- Enhance Your Video Marketing Strategy with Captions
Beyond making you videos more accessible, captions keep your content competitive within the social media landscape and can even boost ...
- 10 Reasons Why Retainers Work Better for the Agency and the Client
Over the past year, freelance video producer and director, Ian Servin, shifted away from one-off projects and began focusing on ...
- 3 Ways to Leverage Context and Create Impactful Video Experiences
You can make seamless experiences that compel your viewers to take action. It’s time to think beyond the player.
- 6 Reasons Why You Shouldn’t Have an Autoplaying Homepage Video
Video strategist Phil Nottingham has a lot to say about this trend. Read the post, or watch a video of ...
- How 3 Companies Use Personalized Videos to Win Trust
Learn how Salesforce, ToutApp, and Bluleadz are using video to stand out from their competitors and close deals.
- Overcoming the Engagement Drop in Social Video
Learn how to keep your video viewers engaged on social platforms, and download a free guide with the top ten ...
- 5 New Ways to Use Video for Your Business
Looking for a new video project that’ll benefit your business and kick-start your creativity? Try one of these ideas!
- 3 Simple Ways to Use Video in Your Community
Margot walks through three types of videos you can make to strengthen your own online community.
- Quick Tips to Boost Your Video Play Rates and Drive Action
What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...
- Onboarding + Videos + A/B Testing = Happier New Users
Andrew walks through an A/B testing process that drastically improved a key user onboarding video.
- Best Practices for Instagram Video
Social media manager, Jenny Mudarri, tells you everything you need to know about using video on Instagram.
- Step Away from the Screen: The Value of Meeting Customers in Person
Margot explains why you should take the time to meet your customers face-to-face.
- Video Marketing Tips for Dentists (or Any Small Business)
What would you do if 24% of the population feared your business, you only saw your customers twice a year ...
- Bolstering Your Brand with Strategic Storytelling
WistiaFest speaker Kindra Hall shares suggestions for organizations of all kinds to find and hone their stories!
- Why You Should Make Video Part of Your Content Marketing
We interviewed Ann Handley about her formula for great content and how video can help.
- Video and Duplicate Content: What You Need to Know for SEO
Video SEO expert, Phil Nottingham, explains the best strategies for optimizing video content.
- How to Boost Your Engagement with Custom GIFs
Jenny breaks down her GIF-making process and provides some expert tips on how and why we use GIFs at Wistia.
- Beyond View Count: How the Wistia Team Uses Video Analytics
Naike interviews three Wistians about how they use video metrics to better understand our audience and improve future efforts.
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