Posts in the Marketing category, page 10
Marketing (posts 208–231)
Start doing better marketing with the help of your 5-letter-friend, video.
- 3 Common Problems Marketers Face When They Focus Too Much on Brand Awareness
Stressed about your brand marketing efforts this year? Avoid these common problems by focusing less on sheerly building brand awareness.
- Understanding Audience Retention
How to evaluate the strengths and weaknesses of your video by breaking down its analytics.
- 10 Brand Marketing Predictions for 2020
See what's ahead for marketers with these 10 brand marketing predictions for 2020.
- Our New Report with The Drum Indicates That Brand Advertising Isn’t Working
Stay tuned for our full report next month that reveals our findings on how well brand advertising is working.
- The Differences Between Wistia Channel Subscribers and YouTube Subscribers
Learn more about Wistia Channel Subscribers and why this data may be more valuable to your business.
- 4 Show Title Structures That'll Help You Name Your Next Video Series
Craft the perfect attention-grabbing title for your next binge-worthy show with inspiration from these seven popular TV show names.
- 11 Ways to Grow Your Audience and Get More Eyes on Your Video Series
Use these tips to grow your audience and get your next video series the attention it deserves.
- Brand Marketing vs. Funnel Marketing: What's the Difference?
Learn why both marketing methods are important and how combining the two will help you grow your brand.
- 4 Ways to Convince Your Boss to Make Episodic Video Content
Learn how to get your boss on board with making an episodic video series to help build your brand affinity.
- How to Build Hype for Your Video Series: Lessons Learned from Two Super Popular Shows
Get your video series the hype it deserves with lessons learned from two of the most popular TV shows of ...
- How to Nail Your Video Series’ Concept With a Show Positioning Statement
Learn the key elements of crafting a Show Positioning Statement that'll guarantee your video series reflects your brand values.
- Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)
Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential ...
- The Key to Social Media Success: Marketing Like a Media Company
Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.
- How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
- Why Long-Form Content Builds Brands Better Than Snackable Content
Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.
- Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
- Why Existing Brand-Building Strategies Aren’t Working
Brand dictates what we buy and recommend to peers, but most of today's current strategies fall flat—here's why.
- Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
Start marketing to your audience in a way that actually resonates with them on a deep, personal level.
- The Road Map to Becoming a More Video-Focused Brand
Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.
- Building the "Brandwagon" Set: An Interview with Chris Lavigne
Get the behind the scenes scoop on how we built a brand new studio for our latest video series, Brandwagon.
- What We Can Learn from Streaming Services About Audience Viewing Behavior
Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.
- How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)
Find out how we crafted the "Brandwagon" sub-brand, what went into the creative process, and why sub-brands are so important.
- Learning from Popular Television: 5 Key Story Structure Elements
Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.
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