Posts in the Marketing category, page 10
Marketing (posts 208–231)
Start doing better marketing with the help of your 5-letter-friend, video.
- Get Inspired by These 4 Outdoor Brands Making Video Series
Check out binge-worthy video series from brands like Eddie Bauer, Burton, and more.
Lisa Marinelli - The Bite-Sized Edition of the Brand Affinity Marketing Playbook
Get an overview of our four-step Brand Affinity Marketing Playbook and learn why this long-term strategy is worth the investment.
Lisa Marinelli - 4 Creative Promotion Strategies to Borrow From the Media Industry
Learn to market like a media company and build more hype for your video series with these creative tips.
Jenny Coppola - Should You Use Video on Your Blog?
Before adding video to your blog, you should ask yourself these 3 questions...
Jenny Coppola - Why Ads Alone Can’t Buy Your Brand Love
Here’s why your business should stop chasing after awareness and focus your marketing efforts on building affinity instead.
Lisa Marinelli - The Psychology Behind Why People Dislike Ads (And How to Make Better Ones)
Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.
Jenny Coppola - Does Brand Advertising Work for Marketers? Our New Report with The Drum
The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.
Phil Nottingham - Why Your Business’s Brand is More Important Than Ever
Find out why you should start investing in doing better brand marketing in 2020.
Lisa Marinelli - 3 Common Problems Marketers Face When They Focus Too Much on Brand Awareness
Stressed about your brand marketing efforts this year? Avoid these common problems by focusing less on sheerly building brand awareness.
Jenny Coppola - Understanding Audience Retention
How to evaluate the strengths and weaknesses of your video by breaking down its analytics.
Alyce Currier - How to Ensure Your Marketing is Consistently Creative in 2020
Learn how five creative thinkers in content marketing hone their creativity to build loyal audiences.
Jenny Coppola - 10 Brand Marketing Predictions for 2020
See what's ahead for marketers with these 10 brand marketing predictions for 2020.
Phil Nottingham - Our New Report with The Drum Indicates That Brand Advertising Isn’t Working
Stay tuned for our full report next month that reveals our findings on how well brand advertising is working.
Phil Nottingham - How to Set SMART Goals around Video
Learn all about this handy framework, and knock your next video project out of the park!
Jenny Coppola - The Differences Between Wistia Channel Subscribers and YouTube Subscribers
Learn more about Wistia Channel Subscribers and why this data may be more valuable to your business.
Phil Nottingham - 4 Show Title Structures That'll Help You Name Your Next Video Series
Craft the perfect attention-grabbing title for your next binge-worthy show with inspiration from these seven popular TV show names.
Jenny Coppola - 11 Ways to Grow Your Audience and Get More Eyes on Your Video Series
Use these tips to grow your audience and get your next video series the attention it deserves.
Jenny Coppola - Brand Marketing vs. Funnel Marketing: What's the Difference?
Learn why both marketing methods are important and how combining the two will help you grow your brand.
Phil Nottingham - 4 Ways to Convince Your Boss to Make Episodic Video Content
Learn how to get your boss on board with making an episodic video series to help build your brand affinity.
Lisa Marinelli - How to Build Hype for Your Video Series: Lessons Learned from Two Super Popular Shows
Get your video series the hype it deserves with lessons learned from two of the most popular TV shows of ...
Jenny Coppola - How to Nail Your Video Series’ Concept With a Show Positioning Statement
Learn the key elements of crafting a Show Positioning Statement that'll guarantee your video series reflects your brand values.
Jenny Coppola - Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)
Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential ...
Phil Nottingham - 5 Key Takeaways from Season One of "The Brandwagon Interviews" Podcast
Here are the lessons we learned from the masterminds behind these amazing brands on the first season of our podcast.
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