Posts in the Marketing category, page 13
Marketing (posts 277–300)
Start doing better marketing with the help of your 5-letter-friend, video.
- Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham - Beyond Product Demos: Using Video to Build Trust and Authority with Audiences - CouchCon 2018
Video is great for platform demos and tech overviews, but it can also be a powerful channel to build relationships ...
Nick Dujnic - Build a More Human Brand by Thinking Outside Your Style Guidelines
Make your business more dynamic and appealing by stepping outside the confines of your brand guidelines.
Danielle Bushrow - Trends in Viral Video: How History Impacts Modern Marketing
Whether they’re hilarious, touching, or just plain weird, viral videos have shaped the way marketers think about video strategy.
Jenny Coppola - Why You Should Get Comfortable with Iterative A/B Testing
Could iteration be the solution to your A/B testing woes?
Andrew Capland - We Just Launched Three Soapbox Ads That Cost $111,000 to Produce
We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our ...
Phil Nottingham - How to Start Creating Videos for IGTV
Learn some production tips for making vertical videos and how to use this new channel to your advantage.
Trevor Holmes - The B2B Video Marketer’s Report - CouchCon 2018
Phil Han, Senior Product Marketing Manager at LinkedIn runs through the latest trends in B2B video marketing and what marketers ...
Phil Han - Using Video As A Promotion Tactic: What We’ve Learned From The Empowered Marketer - CouchCon 2018
Cara Hogan launched a multi-media interview series focused on how B2C and e-commerce marketers grow their businesses. She found that ...
Cara Hogan - How to Fuel Growth with Video: Increase Retainers and Improve Client Retention - CouchCon 2018
Nextiny increased their monthly retainers by 40–50% while keeping customers happy using video services and this is your chance to ...
Gabriel Marguglio - How To Plan & Launch A Video Workshop Series That Generates Thousands of Leads - CouchCon 2018
In this session, Claire goes through the steps you can take before launching your new video series: steps that will ...
Claire Suellentrop - Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon
In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer - Launch your Product in Style: Using Video to Attract Your Target Audience - CouchCon 2018
Product launches are never easy. Marketers are often tasked with making sure that the right audience hears the right message ...
Phil Wesson - How Video Is Changing The Marketing Landscape - CouchCon 2018
In this keynote address, delivered from a porch in Martha’s Vineyard due to flight cancellations, Wistia CEO Chris Savage talks ...
Chris Savage - Nurturing Leads With Video — A Guide For What Videos To Use Where in the Funnel - CouchCon 2018
Most B2B marketers are focused on generating leads, but are you using video to nurture them through the funnel? Video ...
Sherri Powers - How Intercom Made Videos More Useful, For More Of Our Teams - CouchCon 2018
Will Holden and Phil Byrne discuss the use of video in different parts of the customer lifecycle at Intercom. Find ...
Phil Byrne - How Buffer Generated More Than 2,000,000 Video Views on Social Media in One Year - CouchCon 2018
Brian takes us through a deep dive into how Buffer creates engaging videos for social media that continuously drive more ...
Brian Peters - Using Video on Landing Pages to Delight, Convert, and Communicate with Customers - CouchCon 2018
Jennifer Pepper runs through a customer marketing campaign that had incredible results, walking through all the subtle ways video can ...
Jennifer Pepper - Improve Your Marketing with Videos That “Don’t Scale”
Just because a video doesn’t have a long shelf life doesn’t mean you can’t still get value from it.
Jenny Coppola - The CouchCon Quick-Take: An Interview with Chris Savage
Learn all about the evolution of content marketing from Chris Savage, Wistia’s CEO and cofounder — and CouchCon speaker!
Jenny Coppola - The CouchCon Quick-Take: An Interview with Brian Peters
Learn all about creating engaging videos for social media from Brian Peters, Digital Marketing Specialist at Buffer — and CouchCon ...
Jenny Coppola - Learning from Influencers About Growing an Audience with Video
These strategic video tactics will help you make stronger, more personal connections with your audience.
Jenny Coppola - The CouchCon Quick-Take: An Interview with Eric Peters
Learn all about creating educational video content from Eric Peters, Senior Growth Marketing Manager at HubSpot — and CouchCon speaker!
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