Posts in the Marketing category, page 13

Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon

In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...

Improve Your Marketing with Videos That “Don’t Scale”

Just because a video doesn’t have a long shelf life doesn’t mean you can’t still get value from it.

Learning from Influencers About Growing an Audience with Video

These strategic video tactics will help you make stronger, more personal connections with your audience.

How to Tell an Effective Story with Vertical Video

Stretch your creativity and learn some new production skills by capitalizing on the vertical video trend.

How to Incorporate Video into a Marketing Automation Campaign

Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.

Using Video Throughout the Customer Lifecycle

Here are some proven strategies for where video should be used throughout the customer journey.

Technical Tips for Using Video and Email Together

From file size and devices, to UX and more, learn about using video and email in this post.

Inside Growth at Wistia: The Process Behind Our A/B Tests

Get a behind-the-scenes look at our approach to A/B testing here at Wistia.

Using Video and Email: An Interview with Justine Jordan

Learn all about how Litmus uses video and email together as part of their marketing strategy.

How to Build a Successful Online Course for Your Business

Love a good online course? We do, too! Learn how to make a good one with video.

Why Every Marketer Should Care About the Speed of Their Video Player

When visitors come to your site, what they’re expecting is speed and consistency.

Incorporating Video into Your Website Design

If you’re going to invest in a video marketing and awareness strategy, you want your efforts to show.

Before You Make a Facebook Teaser Video, Consider This

Here’s everything we learned about making teaser videos for Facebook, including what to avoid.

How Resilient Coders Uses Soapbox to Create Video Cover Letters—and Hack the Opportunity Gap

Resilient Coders is helping change the narrative when it comes to bias in the recruiting and hiring worlds.

How Compelling Copy Can Transform a Call to Action

Find out how you can create CTAs that compel people to act — and make them excited to do so!

The Key Ingredients to Making a Memorable About Page

The About page on your website is a chance to define your company on your own terms.

Why Videos Featuring Humans Are Easier to Trust

Learn the science behind speech perception and how it relates to trust in this in-depth post.

How to Use Video to Improve Customer Satisfaction

Long phone calls and novel-length emails are no longer your best options for helping customers solve complicated problems.

Becoming a Better Writer Through Video Feedback

Discover how Animalz, a New York-based content marketing agency, uses video creatively to give team members feedback on their writing.

Inspire New Teammates with These Onboarding Videos

If you’re hiring new teammates, follow this onboarding video strategy to make everyone’s job easier (and more fun).

The Guide to Using Video and Chat for Sales, Marketing, and Support

Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.

What You Can Do with an HR Video

Cheesy, dull, repetitive—HR videos don’t always have the best reputation. Here are three businesses who got it right.

Recruit More Hires with These 4 Simple Company Culture Videos

Showcase your awesome company culture with a simple video—your future hires will thank you later.