Posts in the Marketing category, page 13
Marketing (posts 277–300)
Start doing better marketing with the help of your 5-letter-friend, video.
- 4 Storytelling Lessons Learned from Reality TV
Learn what makes reality TV so compelling and how to incorporate those storytelling tactics into your own video marketing.
Lisa Marinelli - Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham - Build a More Human Brand by Thinking Outside Your Style Guidelines
Make your business more dynamic and appealing by stepping outside the confines of your brand guidelines.
Danielle Bushrow - Trends in Viral Video: How History Impacts Modern Marketing
Whether they’re hilarious, touching, or just plain weird, viral videos have shaped the way marketers think about video strategy.
Jenny Coppola - Why You Should Get Comfortable with Iterative A/B Testing
Could iteration be the solution to your A/B testing woes?
Andrew Capland - We Just Launched Three Soapbox Ads That Cost $111,000 to Produce
We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our ...
Phil Nottingham - How to Start Creating Videos for IGTV
Learn some production tips for making vertical videos and how to use this new channel to your advantage.
Trevor Holmes - Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon
In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer - Improve Your Marketing with Videos That “Don’t Scale”
Just because a video doesn’t have a long shelf life doesn’t mean you can’t still get value from it.
Jenny Coppola - Learning from Influencers About Growing an Audience with Video
These strategic video tactics will help you make stronger, more personal connections with your audience.
Jenny Coppola - How to Tell an Effective Story with Vertical Video
Stretch your creativity and learn some new production skills by capitalizing on the vertical video trend.
Jenny Coppola - How to Incorporate Video into a Marketing Automation Campaign
Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.
Andrew Capland - Using Video Throughout the Customer Lifecycle
Here are some proven strategies for where video should be used throughout the customer journey.
Robin Panish - Technical Tips for Using Video and Email Together
From file size and devices, to UX and more, learn about using video and email in this post.
Robin Panish - Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland - Using Video and Email: An Interview with Justine Jordan
Learn all about how Litmus uses video and email together as part of their marketing strategy.
Jenny Coppola - How to Build a Successful Online Course for Your Business
Love a good online course? We do, too! Learn how to make a good one with video.
Jordan Wellin - Why Every Marketer Should Care About the Speed of Their Video Player
When visitors come to your site, what they’re expecting is speed and consistency.
Jordan Wellin - Incorporating Video into Your Website Design
If you’re going to invest in a video marketing and awareness strategy, you want your efforts to show.
Jordan Wellin - Before You Make a Facebook Teaser Video, Consider This
Here’s everything we learned about making teaser videos for Facebook, including what to avoid.
Jenny Coppola - How Resilient Coders Uses Soapbox to Create Video Cover Letters—and Hack the Opportunity Gap
Resilient Coders is helping change the narrative when it comes to bias in the recruiting and hiring worlds.
Jordan Wellin - How Compelling Copy Can Transform a Call to Action
Find out how you can create CTAs that compel people to act — and make them excited to do so!
Jenny Coppola - The Key Ingredients to Making a Memorable About Page
The About page on your website is a chance to define your company on your own terms.
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