Posts in the Marketing category, page 12
Marketing (posts 254–277)
Start doing better marketing with the help of your 5-letter-friend, video.
- Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
- 3 Simple Ways to Use Video in Your Community
Margot walks through three types of videos you can make to strengthen your own online community.
- Why You Should Get Comfortable with Iterative A/B Testing
Could iteration be the solution to your A/B testing woes?
- We Just Launched Three Soapbox Ads That Cost $111,000 to Produce
We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our ...
- Improve Your Marketing with Videos That “Don’t Scale”
Just because a video doesn’t have a long shelf life doesn’t mean you can’t still get value from it.
- Learning from Influencers About Growing an Audience with Video
These strategic video tactics will help you make stronger, more personal connections with your audience.
- How to Tell an Effective Story with Vertical Video
Stretch your creativity and learn some new production skills by capitalizing on the vertical video trend.
- How to Incorporate Video into a Marketing Automation Campaign
Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.
- Technical Tips for Using Video and Email Together
From file size and devices, to UX and more, learn about using video and email in this post.
- Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
- How to Build a Successful Online Course for Your Business
Love a good online course? We do, too! Learn how to make a good one with video.
- Incorporating Video into Your Website Design
If you’re going to invest in a video marketing and awareness strategy, you want your efforts to show.
- Before You Make a Facebook Teaser Video, Consider This
Here’s everything we learned about making teaser videos for Facebook, including what to avoid.
- How Compelling Copy Can Transform a Call to Action
Find out how you can create CTAs that compel people to act — and make them excited to do so!
- Why Videos Featuring Humans Are Easier to Trust
Learn the science behind speech perception and how it relates to trust in this in-depth post.
- How to Use Video to Improve Customer Satisfaction
Long phone calls and novel-length emails are no longer your best options for helping customers solve complicated problems.
- The Guide to Using Video and Chat for Sales, Marketing, and Support
Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.
- Recruit More Hires with These 4 Simple Company Culture Videos
Showcase your awesome company culture with a simple video—your future hires will thank you later.
- Your Business’s Videos Should Include Faces. Here’s Why.
Learn why our brains love faces so much, and how you can use this to your advantage to connect with ...
- Use Your Words: An Interview on Conversion Copywriting with Joanna Wiebe
Joanna Wiebe, creator of Copy Hackers, talks about how to convert with words, the best tools for testing, and the ...
- Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
- Slimy Marketing Can Hurt Your Business. Learn How to Avoid It.
We’ll break down a few examples of slimy marketing tactics, talk about why they’re dangerous, and offer some less slimy ...
- Enhance Your Video Marketing Strategy with Captions
Beyond making you videos more accessible, captions keep your content competitive within the social media landscape and can even boost ...
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