Posts in the Marketing category, page 12
Marketing (posts 254–277)
Start doing better marketing with the help of your 5-letter-friend, video.
- The Wistia Guide to Video Marketing
Get ready to take on video marketing at your business by reading this comprehensive guide.
Jenny Coppola - Where to Share Your Brand's Video Content (Besides YouTube)
With all the new video platforms emerging, you have tons of opportunities to interact with your audience. Where do you ...
Jenny Coppola - The 20 Best Chrome Extensions for Marketing
Make your work-life a bit easier by creating a browsing experience that's tailored to you.
Phil Nottingham - The Do’s and Don’ts of Homepage Videos
Want to craft a delightful experience for your site visitors while avoiding some key homepage video mistakes? Read on.
Jenny Coppola - 10 Tips for Training Employees with Video from Dollar Shave Club
Learn how Dollar Shave Club has successfully onboarded 170 members of their service team with video.
Jenny Coppola - Here's How to Find the Right Stories to Tell with Video
Tell compelling stories about your business to relate with your audience and build stronger brand connections.
Lisa Marinelli - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - Why All B2B Brands Will Be Media Companies in the Next 5 Years
Start embracing the media model or risk being left behind—the choice is yours.
Chris Savage - Why You Should Build Your Brand with Video
Here's why playing it safe won't get you noticed—and what building a brand with video really means.
Jenny Coppola - Learn Why Captions and Transcripts are Great for Business
Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.
Lisa Marinelli - Why We Started Tracking (And Optimizing For) Total Time Watched
Learn how optimizing for Total Time Watched changed the way we think about our entire marketing and promotional strategy.
Andrew Capland - What Changes to YouTube Video Embeds Means for Your Business
Find out how these changes affect the viewer experience and what you can do to take control over your content.
Phil Nottingham - 4 Companies Producing Episodic Video Content, Big and Small
Learn how Spotify, Drift, Sahouri, and Zaius create episodic video content that aligns with their business goals.
Lisa Marinelli - Tips for Engaging Your Audience with Live Video
Connect with your audience from anywhere at anytime and start creating more personal brand experiences.
Lisa Marinelli - 5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne - 3 Ways to Grow Your Small Business with Video
Don’t let another year without video pass you by. Learn how you can start growing your small business today!
Lisa Marinelli - 13 Video Trends We're Super Excited About for 2019
We may not have a crystal ball, but we sure are excited about the future of video.
Jenny Coppola - The Benefits of a Long-Form Video Strategy
Drive deep engagement and build your brand with long-form video content.
Jenny Coppola - Promoting "One, Ten, One Hundred" on Social Media—The Perks of Repurposing
Push your next social media campaign forward by thinking more creatively about your message and working with what you’ve got.
Maria Theo - The Strategy Behind $111,000 Worth of Soapbox Video Ads
From setting campaign goals to choosing ad types, learn the strategy behind our biggest video ad campaign to date.
Barb Gagne - Video Usage at Startups: A Survey By Kapwing and Wistia
How are startups using and creating video to help their businesses grow? Check out the results from our survey with ...
Julia Enthoven - One, Ten, One Hundred: A Love Letter to Creativity
Fall in love with creativity and start thinking about your business in brand new ways (pun intended).
Dan Mills - 4 Storytelling Lessons Learned from Reality TV
Learn what makes reality TV so compelling and how to incorporate those storytelling tactics into your own video marketing.
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