Posts in the Marketing category, page 12
Marketing (posts 254–277)
Start doing better marketing with the help of your 5-letter-friend, video.
- 7 Examples That Show the Best of Long-Form Video
From an entertaining video series to an emotional one-off documentary, these companies live and breathe their values through video.
Jenny Coppola - What Consumer Brands Can Teach Small Businesses About Building an Audience
Learn from Sweetgreen, Casper, and Glossier about how to provide value for your audience beyond just your products and services.
Jenny Coppola - Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra Fishman - Why a Wistia Channel Is like Netflix for Your Branded Video Content
Use Wistia Channels to maximize your video engagement and eliminate distractions while building a beautiful home for your content.
Jenny Coppola - Using Video in Your Marketing Automation
Generate new leads, nurture and qualify existing leads, and get the right content, to the right people, at the right ...
Andrew Capland - The Social Media Video Checklist
Follow these steps to ensure your videos are not only well-thought out and impeccably executed, but also engaging and entertaining.
Maria Theo - How a Different Approach to Brand Marketing Helped us Win a Webby Award
Here are five factors we believe helped us take home a Webby Award for our docuseries, "One, Ten, One Hundred."
Phil Nottingham - 3 Key Characteristics of Successful Brand Videos
From consistent thumbnails and a signature aesthetic to focusing on a niche audience, learn what makes a great brand video.
Jenny Coppola - The Wistia Guide to Video Marketing
Get ready to take on video marketing at your business by reading this comprehensive guide.
Jenny Coppola - Where to Share Your Brand's Video Content (Besides YouTube)
With all the new video platforms emerging, you have tons of opportunities to interact with your audience. Where do you ...
Jenny Coppola - The 20 Best Chrome Extensions for Marketing
Make your work-life a bit easier by creating a browsing experience that's tailored to you.
Phil Nottingham - The Do’s and Don’ts of Homepage Videos
Want to craft a delightful experience for your site visitors while avoiding some key homepage video mistakes? Read on.
Jenny Coppola - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - Why All B2B Brands Will Be Media Companies in the Next 5 Years
Start embracing the media model or risk being left behind—the choice is yours.
Chris Savage - Why You Should Build Your Brand with Video
Here's why playing it safe won't get you noticed—and what building a brand with video really means.
Jenny Coppola - Learn Why Captions and Transcripts are Great for Business
Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.
Lisa Marinelli - What Changes to YouTube Video Embeds Means for Your Business
Find out how these changes affect the viewer experience and what you can do to take control over your content.
Phil Nottingham - 4 Companies Producing Episodic Video Content, Big and Small
Learn how Spotify, Drift, Sahouri, and Zaius create episodic video content that aligns with their business goals.
Lisa Marinelli - 5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne - 13 Video Trends We're Super Excited About for 2019
We may not have a crystal ball, but we sure are excited about the future of video.
Jenny Coppola - The Benefits of a Long-Form Video Strategy
Drive deep engagement and build your brand with long-form video content.
Jenny Coppola - The Strategy Behind $111,000 Worth of Soapbox Video Ads
From setting campaign goals to choosing ad types, learn the strategy behind our biggest video ad campaign to date.
Barb Gagne - One, Ten, One Hundred: A Love Letter to Creativity
Fall in love with creativity and start thinking about your business in brand new ways (pun intended).
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