Posts in the Marketing category, page 12
Marketing (posts 254–277)
Start doing better marketing with the help of your 5-letter-friend, video.
- 5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne - 13 Video Trends We're Super Excited About for 2019
We may not have a crystal ball, but we sure are excited about the future of video.
Jenny Coppola - The Benefits of a Long-Form Video Strategy
Drive deep engagement and build your brand with long-form video content.
Jenny Coppola - The Strategy Behind $111,000 Worth of Soapbox Video Ads
From setting campaign goals to choosing ad types, learn the strategy behind our biggest video ad campaign to date.
Barb Gagne - One, Ten, One Hundred: A Love Letter to Creativity
Fall in love with creativity and start thinking about your business in brand new ways (pun intended).
Dan Mills - 4 Storytelling Lessons Learned from Reality TV
Learn what makes reality TV so compelling and how to incorporate those storytelling tactics into your own video marketing.
Lisa Marinelli - Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham - Build a More Human Brand by Thinking Outside Your Style Guidelines
Make your business more dynamic and appealing by stepping outside the confines of your brand guidelines.
Danielle Bushrow - Trends in Viral Video: How History Impacts Modern Marketing
Whether they’re hilarious, touching, or just plain weird, viral videos have shaped the way marketers think about video strategy.
Jenny Coppola - Why You Should Get Comfortable with Iterative A/B Testing
Could iteration be the solution to your A/B testing woes?
Andrew Capland - We Just Launched Three Soapbox Ads That Cost $111,000 to Produce
We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our ...
Phil Nottingham - How to Start Creating Videos for IGTV
Learn some production tips for making vertical videos and how to use this new channel to your advantage.
Trevor Holmes - Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon
In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer - Improve Your Marketing with Videos That “Don’t Scale”
Just because a video doesn’t have a long shelf life doesn’t mean you can’t still get value from it.
Jenny Coppola - Learning from Influencers About Growing an Audience with Video
These strategic video tactics will help you make stronger, more personal connections with your audience.
Jenny Coppola - How to Tell an Effective Story with Vertical Video
Stretch your creativity and learn some new production skills by capitalizing on the vertical video trend.
Jenny Coppola - How to Incorporate Video into a Marketing Automation Campaign
Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.
Andrew Capland - Using Video Throughout the Customer Lifecycle
Here are some proven strategies for where video should be used throughout the customer journey.
Robin Panish - Technical Tips for Using Video and Email Together
From file size and devices, to UX and more, learn about using video and email in this post.
Robin Panish - Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland - Using Video and Email: An Interview with Justine Jordan
Learn all about how Litmus uses video and email together as part of their marketing strategy.
Jenny Coppola - How to Build a Successful Online Course for Your Business
Love a good online course? We do, too! Learn how to make a good one with video.
Jordan Wellin - Why Every Marketer Should Care About the Speed of Their Video Player
When visitors come to your site, what they’re expecting is speed and consistency.
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