13 posts tagged Advertising

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne in Marketing
The Strategy Behind $111,000 Worth of Soapbox Video Ads
From setting campaign goals to choosing ad types, learn the strategy behind our biggest video ad campaign to date.
Barb Gagne in Marketing
Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham in Marketing
Now Streaming: One, Ten, One Hundred—A Wistia Original Series
Explore the relationship between money and creativity in Wistia's first-ever original series.
Chris Savage in Production
We Just Launched Three Soapbox Ads That Cost $111,000 to Produce
We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our ...
Phil Nottingham in Marketing
The B2B Video Marketer’s Report - CouchCon 2018
Phil Han, Senrior Product Marketing Manager at LinkedIn runs through the latest trends in B2B video marketing and what marketers ...
Phil Han in Marketing
How Buffer Generated More Than 2,000,000 Video Views on Social Media in One Year - CouchCon 2018
Brian takes us through a deep dive into how Buffer creates engaging videos for social media that continuously drive more ...
Brian Peters in Marketing
Partnering with a Purpose: How We Supported WBUR & Reddit’s First Podcast
The story behind how our supporting partnership with Endless Thread, a brand new podcast from WBUR and Reddit, came together.
Jordan Wellin in Wistia Culture

Advertising

Other than simple videos for social or using video to engage and delight our audience, you may want to think about incorporating video into your advertising strategy. We chatted with Larry Kim who told us all about how to enhance your ad strategy with video. As it turns out, video ads can convey more information and have stronger brand recall. However, the success of a video is most attributable to its underlying concept. At the end of the day, an amazing idea will prove to be more powerful for resonating with people than your production quality. For more evidence that good storytelling matters far more than production quality, check out our Wistia report analyzing the results of our One, Ten, One Hundred ad campaign. We launched three ads that were each created with different budgets to learn what factors impact video advertising the most. On the other hand, if you’re thinking of launching an ad campaign on YouTube, read our post about developing a better YouTube strategy that covers how effectively you can use the platform’s advertising. So, if a video ad campaign is on your horizon, take the time to learn the keys to concepting a great idea before you dedicate your time and energy to production.

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Advertising - Wistia Learning Center

13 posts tagged Advertising

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