The Key to Social Media Success: Marketing Like a Media Company

Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.

Episode 6: "The Brandwagon Interviews" Podcast with Brendan Gaul of UM Worldwide

Hear Brendan Gaul of UM Worldwide discuss how brands are shifting their strategies to create original content as traditional advertising ...

Episode 4: "The Brandwagon Interviews" Podcast with Veronica Parker-Hahn of Effie Worldwide

Veronica Parker-Hahn of Effie Worldwide shares why she believes strategic rigor is essential to building an effective brand.

Episode 3: "The Brandwagon Interviews" Podcast with Dan Kenary of Harpoon Brewery

Hear Dan Kenary, CEO of Harpoon Brewery, talk about differentiating Harpoon’s brand from thousands of craft breweries that exist today.

Episode 2: "The Brandwagon Interviews" Podcast with Nancy Dussault Smith of Hydrow

Hear Chris Savage chat with Nancy Dussault Smith, CMO at Hydrow, about taking a stand on your brand.

What We Learned from Shooting the Trailer for "Brandwagon" Before We Made the Series

Keep these four simple lessons in mind the next time you make a trailer for a video series.

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads

Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.

The Strategy Behind $111,000 Worth of Soapbox Video Ads

From setting campaign goals to choosing ad types, learn the strategy behind our biggest video ad campaign to date.