Other than simple videos for social or using video to engage and delight our audience, you may want to think about incorporating video into your advertising strategy. We chatted with Larry Kim who told us all about how to enhance your ad strategy with video. As it turns out, video ads can convey more information and have stronger brand recall. However, the success of a video is most attributable to its underlying concept. At the end of the day, an amazing idea will prove to be more powerful for resonating with people than your production quality. For more evidence that good storytelling matters far more than production quality, check out our Wistia report analyzing the results of our One, Ten, One Hundred ad campaign. We launched three ads that were each created with different budgets to learn what factors impact video advertising the most. On the other hand, if you’re thinking of launching an ad campaign on YouTube, read our post about developing a better YouTube strategy that covers how effectively you can use the platform’s advertising. So, if a video ad campaign is on your horizon, take the time to learn the keys to concepting a great idea before you dedicate your time and energy to production.