27 posts tagged Case Studies

The Story Behind Cladwell’s Video Series Strategy
Learn why a personal styling app is bought-in on producing episodic content to build their brand affinity.
Lisa Marinelli in Marketing
Here's How to Find the Right Stories to Tell with Video
Tell compelling stories about your business to relate with your audience and build stronger brand connections.
Lisa Marinelli in Marketing
How Resilient Coders Uses Soapbox to Create Video Cover Letters—and Hack the Opportunity Gap
Resilient Coders is helping change the narrative when it comes to bias in the recruiting and hiring worlds.
Jordan Wellin in Marketing
Using Video to Boost NPS Scores: An Inside Look at Unbounce’s Customer Support
Find out how the customer support team at Unbounce is seeing happier customers and higher NPS scores, all with a ...
Jordan Wellin in Marketing
How We Scaled Product Demos at Intercom — WistiaFest 2017
Phil Byrne, Project Education Manager for video at Intercom, describes how the company scaled their product demos.
Phil Byrne in Marketing
How Every Small Business Can Energize Their Marketing in 2017
Learn about current trends and future opportunities in this interview with small business experts from Infusionsoft.
Jordan Wellin in Marketing
6 Best Practices for Effectively Communicating with a Video Marketing Client
Freelance video producer and director, Ian Servin, shares his tips and tools for setting up a mutually-beneficial communication system with ...
Ian Servin in Production
Web Psychology and Video: An Interview with Nathalie Nahai
Web psychologist and author, Nathalie Nahai, offers her expert advice on six questions related to business video.
Meryl Ayres in Marketing

Case Studies

If there’s one way to add authenticity to your communication, it’s with video case studies and testimonials. By sharing customer stories, you can show how your product has already solved other people’s problems. Case studies are also one type of video any small business can make that may have the biggest impact on your organization. Not only do they offer credibility that your product really works, but they’re often affordable to produce. Hearing from an actual customer instead of your business is far more compelling in most people’s eyes, as customers are able to communicate their thoughts and feelings about your product in a genuine way. Unsure how to get started? Don’t worry! We have everything you need to create an effective case study. Check out our post from Chirag Ahuja at WorkflowMax, detailing 10 steps to their first video case study. To craft an effective video testimonial that increases your audience’s trust, grasp these storytelling principles from Patrick Moreau, founder of Muse Storytelling, who presents the four pillars of story: People, Places, Purpose, and Plot. As a solid part of an overall marketing strategy, video case studies and customer testimonials can make all the difference in your potential customer’s journey.

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Case Studies - Wistia Learning Center

27 posts tagged Case Studies

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