If there’s one way to add authenticity to your communication, it’s with video case studies and testimonials. By sharing customer stories, you can show how your product has already solved other people’s problems. Case studies are also one type of video any small business can make that may have the biggest impact on your organization. Not only do they offer credibility that your product really works, but they’re often affordable to produce. Hearing from an actual customer instead of your business is far more compelling in most people’s eyes, as customers are able to communicate their thoughts and feelings about your product in a genuine way. Unsure how to get started? Don’t worry! We have everything you need to create an effective case study. Check out our post from Chirag Ahuja at WorkflowMax, detailing 10 steps to their first video case study. To craft an effective video testimonial that increases your audience’s trust, grasp these storytelling principles from Patrick Moreau, founder of Muse Storytelling, who presents the four pillars of story: People, Places, Purpose, and Plot. As a solid part of an overall marketing strategy, video case studies and customer testimonials can make all the difference in your potential customer’s journey.