As Creative Director of Education at Stillmotion, Heidi is a navigator of narrative. She seeks out the heart of a story and will not rest until she knows its home address. With years teaching creative writing and cross-media storytelling, Heidi points the team of filmmakers and photographers at Stillmotion ever starward.
Heidi talked about how to tell the story inside your brand or product. Here are three key takeaways from Heidi's talk:
- You can tell a remarkable story by finding the unexpected, and you can find the unexpected through listening and immersion.
- Where you place your camera is where you place your viewer.
- Make stories for the mailman; your stories should feel accessible and genuine.
Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.
Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.
Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.