Posts in the Marketing category, page 1
Marketing (posts 1–24)
Start doing better marketing with the help of your 5-letter-friend, video.
- Optimal Video Length: How Long Should A Marketing Video Be?
Here are our recommendations for how long different types of videos should be if you want to maximize your engagement.
Ezra Fishman - 11 Easy Ways for Marketers to Repurpose Video Content
Discover all the different ways you can transform your existing videos into new pieces of content.
Chiara Hoogervorst - How to Share a Video Privately With Wistia
Wistia offers three different ways to secure your video and share it privately. Let’s go over each option.
Chiara Hoogervorst - Wistia vs. Vidyard: Which is better for my business?
Which is better: Vidyard or Wistia? Both video platforms can help you grow your business, but with a slightly different ...
Phil Nottingham - Wistia vs. YouTube: What’s the difference?
What’s the difference between Youtube and Wistia? The better question might be: why use Wistia over YouTube? To send traffic ...
Phil Nottingham - Wistia vs. Vimeo: Which is better for my business?
Which is better: Vimeo or Wistia? Both video hosting platforms can help you take your video marketing strategy to the ...
Phil Nottingham - How to Increase Video Play Rate
Learn the top three things you can do to help increase video play rate.
Chris Lavigne - How to Share a Large Video File Using a Free Wistia Account
Sending a large video file can be way too complicated. We know. That’s why we made it possible to share ...
Chiara Hoogervorst - How Videos Can Boost the Average Time Spent on Your Website
We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...
Ezra Fishman - Displaying Your Brand’s Videos with YouTube Channels vs. Wistia Channels
Learn how one is designed to meet the demands of advertisers and the other is optimized to give businesses control.
Phil Nottingham - Expert Tips for Organizing Your Wistia Channel
It’s never been easier to turn the videos on your site into an organized, engaging, can’t-stop-watching experience.
Jean Merlain - How to Name Your Wistia Channel
You can’t pick your family, but you can pick a name for your Wistia Channel.
Courtney Lefferts - 9 Wistia Features That Make Your Brand Content Shine
Learn how these handy Wistia features can help support brand marketers' top funnel initiatives with video.
Taylor Corrado - Announcing the 2021 State of Video Report
Dig into the data behind our 2021 State of Video Report. We analyzed over 44 million videos across 500,000 account ...
Jenny Coppola - 4 Reasons Your Marketing Videos Aren’t Converting—and What to Do About It
Are your marketing videos driving leads? Here are four common reasons why they might not be working and how you ...
Meisha Bochicchio - 9 Tactical Video SEO Tips to Improve Your Content Performance
Wistia embeds are super SEO-friendly, but we've got nine video SEO tips to help you craft a holistic video strategy.
Phil Nottingham - 9 Handy Wistia Features for Video Marketers
Check out nine features marketers love and learn how you can get the most out of our product to grow ...
Lisa Marinelli - Maximize Video ROI: 11 Clever Ways to Repurpose Webinar Content
Trying to squeeze more mileage out of your marketing videos? We've got you covered! Check out our rundown of clever ...
Meisha Bochicchio - 6 Actionable Tips for Improving Emails with Video
Enhance your email marketing strategy with these six tactics you can start using to better engage your audience.
Meryl Ayres - The Guide to Getting Started with LinkedIn Video
Looking to engage with some business-minded, decision-makers on social media? Using video on LinkedIn might do the trick.
Jenny Coppola - The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
Ezra Fishman - Your Videos Should Have Captions—Here's Why
Accessibility is an important but often overlooked part of the video production process – but it doesn’t have to be!
Jenny Coppola - 4 Ways Marketers Can Get Started with A/B Testing
Take some of the guesswork out of your marketing by running more A/B tests—here's how.
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