Explaining a Difficult Concept

Moz’s Whiteboard Fridays is the stuff of online marketing legend. For almost 10 years, Moz founder Rand Fishkin and his team have been posting a video every Friday of Rand explaining an SEO-related topic in front of a whiteboard.

Moz’s Whiteboard Fridays is the stuff of online marketing legend. For almost 10 years, Moz founder Rand Fishkin and his team have been posting a video every Friday of Rand explaining an SEO-related topic (like Google’s RankBrain algorithm) in front of a whiteboard.

As simple as that may sound, the content is always educational and delivered in a compelling way, as this video proves.

In their own words:

“Rand has been recording these videos for almost 10 years, and they remain the most popular post we feature on our blog. We got 5,000 views with a 73% engagement rate, which we feel good about considering the 10-minute length.”
Michael Bird
Video Production Strategist, Moz