Med School Tutors, which offers customized 1-to-1 tutoring for medical school exams, decided it was time to forgo their plain, impersonal company image. So they enlisted the help of digital agency Salted Stone to give them a dramatic brand makeover.
The agency came up with an outside-the-box idea for an animated video, and their extensive production process paid off in major ways for Med School Tutors.
“We were redesigning the Med School Tutors site to better appeal to current med school students, as the old site was very corporate and cold. Their goal was to explain what they offer in a way that would work best for their audience. Video was perfect for this because it scales and is easily trackable with Wistia and HubSpot. It can capture your audience’s attention better than text and static images and allows you to creatively tell a story that will resonate with prospects. Med School Tutors received a great response from prospects and customers, and we won the HubSpot Impact Award for both the site and the video. On top of the customers and leads it’s helped generate, it’s now their go-to resource for quickly explaining what they do.”Sam Siskind
Director of Operations, Salted Stone