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Start doing better with the help of your 5-letter-friend, video.
- 2022 Predictions and Trends: 4 B2B Brand Leaders Weigh In
Wistia's CEO, Chris Savage, and B2B marketing leaders from Descript, 3Play Media, and HubSpot weigh in on their 2022 predictions.
Lisa MarinelliMarketing - 5 Key Benefits of Using Video to Market Your B2B Software
Who doesn’t like standing out from the competition? Make your pitches more personal, shareable, and measurable with video.
Meisha BochicchioSales - 5 Unexpected Ways to Boost Customer Engagement with Video
Customer engagement is a top priority for B2B brands. Learn 5 unexpected way to connect with and delight customers using ...
Michael PironeMarketing - The Business Case for Building an Audience for Your Brand
Find out why growing an audience is actually a more scalable and cost-effective way to build a successful business.
Jenny CoppolaMarketing - Wistia Announces 2020 State of SMB Marketing & Content Creation Report
COVID-19 has dramatically shifted every industry—and marketing is no exception. 68% of marketers indicated they have experienced budget cuts, averaging ...
Chris MeadorMarketing - 4 Businesses That Grew Through the Power of Creativity
To inspire your company’s creative process, we explore four companies that have leaned heavily on creativity to fuel their growth.
Meisha BochicchioMarketing - 2020 Video Trends & Usage: Consumption Is up 120% During COVID-19
Learn how COVID-19 has impacted video usage in marketing and how your business can pivot to embrace digital engagement.
Jenny CoppolaMarketing - How to Convince Your Boss that You Need Video
Prove the value of video once and for all with these key selling points.
Jenny CoppolaMarketing - Wistia 101: See Wistia in Action and Get Video Marketing Tips
Learn how to get started with Wistia and get video marketing tips and tricks.
Jonah SilbergProduct Updates - Start Identifying Your Brand Values by Answering These 6 Questions
Find out what makes your brand tick by asking your customers, founders, and colleagues these six research-backed questions.
Jenny CoppolaMarketing - Why Ads Alone Can’t Buy Your Brand Love
Here’s why your business should stop chasing after awareness and focus your marketing efforts on building affinity instead.
Lisa MarinelliMarketing - Our New Report with The Drum Indicates That Brand Advertising Isn’t Working
Stay tuned for our full report next month that reveals our findings on how well brand advertising is working.
Phil NottinghamMarketing - Profitable Confidence: How to Build a Business for the Long-Term
Profitable confidence has a huge impact on the psychology of running a business—here's what we've learned.
Chris SavageWistia Culture - 5 Inspiring Use Cases for Video at Your Business
We spend a lot of time thinking about how people can improve their businesses with video. To our delight, we’ve ...
Thad PetersonMarketing - Why Long-Form Content Builds Brands Better Than Snackable Content
Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.
Phil NottinghamMarketing - Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris SavageMarketing - Why Existing Brand-Building Strategies Aren’t Working
Brand dictates what we buy and recommend to peers, but most of today's current strategies fall flat—here's why.
Phil NottinghamMarketing - Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
Start marketing to your audience in a way that actually resonates with them on a deep, personal level.
Brendan SchwartzMarketing - The Road Map to Becoming a More Video-Focused Brand
Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.
Jenny CoppolaMarketing - The Case for Creativity in Marketing, Backed by Neuroscience
How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.
Jenny CoppolaMarketing - The Story Behind "#OverheardAtCoSchedule," a Video Series by CoSchedule
Learn how CoSchedule uses episodic content to build a stronger connection with their audience (while also reaching their goals).
Lisa MarinelliShow News - Why All B2B Brands Will Be Media Companies in the Next 5 Years
Start embracing the media model or risk being left behind—the choice is yours.
Chris SavageMarketing - Why You Should Build Your Brand with Video
Here's why playing it safe won't get you noticed—and what building a brand with video really means.
Jenny CoppolaMarketing - Why We Started Tracking (And Optimizing For) Total Time Watched
Learn how optimizing for Total Time Watched changed the way we think about our entire marketing and promotional strategy.
Andrew CaplandMarketing
