67 posts taggedVideo Optimization

The Guide to Getting Started with LinkedIn Video

Looking to engage with some business-minded, decision-makers on social media? Using video on LinkedIn might do the trick.

The Color of Your Video Player is Affecting Your Play Rate

We took a data dive to figure out how player color is affecting play rate—take a look!

Your Videos Should Have Captions—Here's Why

Accessibility is an important but often overlooked part of the video production process – but it doesn’t have to be!

How to Set SMART Goals around Video

Learn all about this handy framework, and knock your next video project out of the park!

How to Start Generating Leads with Video

Trying to grow your email list or generate leads for your sales team? Video and Turnstile can help.

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

The Wistia Guide to Video Marketing

Get ready to take on video marketing at your business by reading this comprehensive guide.

The Do’s and Don’ts of Homepage Videos

Want to craft a delightful experience for your site visitors while avoiding some key homepage video mistakes? Read on.

Learn Why Captions and Transcripts are Great for Business

Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.

Choosing the Ideal Aspect Ratio for Your Video

Make simple math your best friend and start creating more intentional experiences for your viewers.

New Feature Alert! Start A/B Testing Your Videos in Wistia

Find out which videos work best for your business (and which don’t) with our brand new A/B testing feature.

Why You Should Get Comfortable with Iterative A/B Testing

Could iteration be the solution to your A/B testing woes?

Two Thumbs Up for Wistia’s New Thumbnail Editor

You’ve worked really hard on your video. Now, get more viewers to watch it with Wistia's new Thumbnail Editor.

How to Incorporate Video into a Marketing Automation Campaign

Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.

Technical Tips for Using Video and Email Together

From file size and devices, to UX and more, learn about using video and email in this post.

Inside Growth at Wistia: The Process Behind Our A/B Tests

Get a behind-the-scenes look at our approach to A/B testing here at Wistia.

Why Every Marketer Should Care About the Speed of Their Video Player

When visitors come to your site, what they’re expecting is speed and consistency.

How to Remove Black Bars from Your Video

This article explains why black bars appear on the top or sides of your embedded video, and how you can ...

Autoplaying Videos Just Got Quieter

We’ve added a new twist to our autoplay feature. It rhymes with luted lottoplay.

How to Use Video to Improve Customer Satisfaction

Long phone calls and novel-length emails are no longer your best options for helping customers solve complicated problems.

The Guide to Using Video and Chat for Sales, Marketing, and Support

Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.

New! Our Player Now Supports Inline Video Playback on Mobile

Give your viewers a seamless experience, no matter what device they’re on. Auto-fullscreen be gone!

Enhance Your Video Marketing Strategy with Captions

Beyond making you videos more accessible, captions keep your content competitive within the social media landscape and can even boost ...

Brand New Customize Tools: Chapters and Password

Add chapters to give your viewers more control, or require a password on your Wistia videos to restrict access.