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2023 State of Video Report
Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. Help your business thrive with video, and find out what other companies are planning for the year ahead!
Learn more about our company, team, careers, and values.
Start doing better with the help of your 5-letter-friend, video.
Learn how to add a lead capture form on your videos, where to place it, when to make it gated, ...
Lisa Marinelli in Marketing
Learn how to optimize the videos on your website with A/B testing.
Austin Canary in Marketing
Here are our recommendations for how long different types of videos should be if you want to maximize your engagement.
Ezra Fishman in Marketing
Learn how to convert viewers with a Call to Action on videos, where to place it, which type to use, ...
Learn how to measure video analytics and understand what they are really telling you. Discover what video metrics to track ...
Learn about the most important webinar metrics as well as how you can track them against your goals during the ...
We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...
Learn how to track and measure the success of your video series with this handy guide! Get a first-hand breakdown ...
Evanna Payen in Marketing
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Coppola in Marketing
Salesforce’s Mathew Sweezey explains how to use video data to connect sales, marketing, and customer experience.
Kristen Craft in Sales
In this post, we break down which metrics to measure when it comes to video ROI.
Meisha Bochicchio in Marketing
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...
Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!
Casey Henry in Marketing
We took a data dive to figure out how player color is affecting play rate—take a look!
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...
If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...
Phil Nottingham in Marketing
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne in Marketing
Find out which videos work best for your business (and which don’t) with our brand new A/B testing feature.
Kristin Bagnoli in Product Updates
In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer in Marketing
Phil Nottingham in Product Updates
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland in Marketing
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