Animating is one direction to take your business video if live-acting is not delivering your message effectively. Even across your content marketing, small animated elements in your design (perhaps your company logo) could make a positive impact on the way your audience engages with your brand. Getting animated could also be as simple as incorporating animated GIFs in your emails to prospects and customers. We have plenty of posts getting into how animation could benefit your organization, the potential costs of an animated video, and how you can take matters into your own hands using Adobe Illustrator. For small businesses out there, we have a post just for you that will help you decide whether to go with animation or live-action in your business video. And, if you’re already sold on animation, we’ve compiled considerations for hiring the right animation studio who will be able to properly transmit your story. In another post, we can give you six reasons to make an animated video that could make your choice easier, especially if you’re discussing a statistics-heavy topic. Whether it’s because you’re short on on-screen talent or explaining abstract ideas, animation in business video is a charming way to connect with an audience versus live-acting.