Looking to get started with video? Luckily, we have tons of content to get you spun up, fast. From lighting hacks and shooting video with your iPhone, to getting your background set up, you’ll find it all. DIY videos can jumpstart your organization’s video marketing without spending a fortune on lighting or audio. Producing in-house can add a personal touch that makes your brand feel more authentic. Of course, taking matters into your own hands has some pros and cons you should weigh before you commit. Fortunately, there may be many DIY resources right in front of you like coworkers who have photography or videography experience.
We’ve found “lower-stakes” videos like answering commonly asked support questions, onboarding new employees internally, and ones focused on customer happiness are fantastic starting points for DIY content. Plus, Soapbox by Wistia is a freemium Chrome extension that can help you DIY without emptying your pockets. So, if you’re working with a low budget and looking to get started with video marketing for your organization, set aside time for this type of experimentation. Sometimes you don’t need to hire an agency, or bring someone on full time to produce content that will achieve your goals. Just do it yourself!