The Business Case for Building an Audience for Your Brand

Find out why growing an audience is actually a more scalable and cost-effective way to build a successful business.

Finding Your Inner Talk Show Host: An Interview with Chris Savage

We chatted with Wistia's CEO, Chris Savage, to find out what it takes to become a great talk show host.

Episode 7: "The Brandwagon Interviews" Podcast with Patrick Campbell of ProfitWell

Patrick Campbell, CEO of ProfitWell, explains why the B2B SaaS company shifted its content strategy to create binge-worthy shows.

Tips for Crafting a Late-Night Style Talk Show for Your Business

Use these eight tips for structuring your next talk show to keep viewers coming back for more.

Building the "Brandwagon" Set: An Interview with Chris Lavigne

Get the behind the scenes scoop on how we built a brand new studio for our latest video series, Brandwagon.

9 Cold Opens in TV and Film—And What Your Next Video Series Can Learn From Them

Find out how you can pique curiosity, create suspense, and escalate tension all with a crafty and creative cold open.

What We Can Learn from Streaming Services About Audience Viewing Behavior

Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.

Learning from Popular Television: 5 Key Story Structure Elements

Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.