When you’re trying to outshine the competition and appeal to the perfect candidates, video can speak to top talent and gain their attention in a way that typical text-heavy job postings can’t. With recruitment videos, potential new hires have an opportunity to get a glimpse of your company’s culture, the people, and the inner-workings of your organization. In this post, we show you how you can recruit more hires with four simple company culture videos you can make: the cultural crowdsource, the big interview, b-roll montage, and slice of life. And, if you want to know how to produce an HR video that really shines, feast your eyes on our more in-depth post with tips that will make your videos more creative and effective for reaching the right candidates. Above all else, HR videos should aim to surprise or delight people in unique and memorable ways. This could mean getting more team members involved, incorporating some company jokes, or bringing in company pets for starring roles. We’ve also picked ThoughtWorks brains to find out how they have recruited hundreds of talented employees using video in this post. If you’re facing hiring challenges and want to attract top talent, start utilizing video as a powerful recruiting tool to shorten your hiring process and stand out among the competition!