Search engine optimization is the process of optimizing your online content technically or creatively to rank higher in search engine results organically. When you throw video into the mix, implementing this medium presents a new challenge for your content strategy. Video SEO is treated differently by search engines than say your blog’s content you’re most likely familiar with optimizing. However, you can still implement some of those best practices. From titling your videos properly to uploading a compelling thumbnail, there are a handful of often overlooked aspects of your content you could simply tweak that could mean the difference between success and failure with video SEO. Interested in hearing more? Here’s our post featuring five easy steps to optimize your Wistia video for SEO.
Paying to get your videos in front of your target audience can boost your reach, but it’s not always necessary. Fortunately, at Wistia we’ve worked hard to ensure our embed codes automatically optimize Wistia videos on your site for search engines. So, establish an SEO strategy that includes video, and place your videos on pages where your customers are going to engage with them. With that being said, we have plenty of helpful posts to set you on a clear track to start optimizing your video content today!