23 posts tagged SEO

Wistia vs. YouTube: What’s the Difference?
Video strategist Phil Nottingham describes the benefits of both hosting services.
Phil Nottingham in Marketing
How to Name Your Wistia Channel
You can’t pick your family, but you can pick a name for your Wistia Channel.
Courtney Lefferts in Marketing
April Product Update—Channels Edition: Email Collectors, Light Mode, and More!
We’ve added a few new enhancements to our latest feature, Wistia Channels, and we think you’re going to love 'em.
Kristin Bagnoli in Product Updates
Can Video Drive More Search Traffic to Your Site?
Uncover the impact video has on your website's overall SEO and the factors that affect your results.
Phil Nottingham in Marketing
YouTube Channels vs. Wistia Channels
Learn how one is designed to meet the demands of advertisers, and the other is optimized to give businesses control.
Phil Nottingham in Marketing
The 20 Best Chrome Extensions for Marketing
Make your work-life a bit easier by creating a browsing experience that's tailored to you.
Phil Nottingham in Marketing
The Do’s and Don’ts of Homepage Videos
Want to craft a delightful experience for your site visitors while avoiding some key homepage video mistakes? Read on.
Jenny Coppola in Marketing
Learn Why Captions and Transcripts are Great for Business
Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.
Lisa Marinelli in Marketing

SEO

Search engine optimization is the process of optimizing your online content technically or creatively to rank higher in search engine results organically. When you throw video into the mix, implementing this medium presents a new challenge for your content strategy. Video SEO is treated differently by search engines than say your blog’s content you’re most likely familiar with optimizing. However, you can still implement some of those best practices. From titling your videos properly to uploading a compelling thumbnail, there are a handful of often overlooked aspects of your content you could simply tweak that could mean the difference between success and failure with video SEO. Interested in hearing more? Here’s our post featuring five easy steps to optimize your Wistia video for SEO.

Paying to get your videos in front of your target audience can boost your reach, but it’s not always necessary. Fortunately, at Wistia we’ve worked hard to ensure our embed codes automatically optimize Wistia videos on your site for search engines. So, establish an SEO strategy that includes video, and place your videos on pages where your customers are going to engage with them. With that being said, we have plenty of helpful posts to set you on a clear track to start optimizing your video content today!

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SEO - Wistia Learning Center

23 posts tagged SEO

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