Result Page 2 for Analytics - Wistia Learning Center

Measuring Success: How To Create An Analytics Driven Video Marketing Strategy

Find out how you can use analytics for a successful video marketing strategy.

Taking Action on Video Analytics — WistiaFest 2017

Eric Bristol, Marketing Operations at Wistia, shares how to use video analytics to answer questions, make decisions, and reach goals.

To Make a Successful Video, Don’t Underestimate Your Audience

How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...

Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.

We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...

How Every Small Business Can Energize Their Marketing in 2017

Learn about current trends and future opportunities in this interview with small business experts from Infusionsoft.

Video Marketing 101: Creation, Conversion, Optimization

Join Wistia’s Margot Mazur and Bitly’s Blaise Lucy as they give an in-depth overview of creating videos that engage and ...

Quick Tips to Boost Your Video Play Rates and Drive Action

What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...

Building an Online Community Using Video

We teamed up with Vanilla Forums to create an e-book all about getting started with video in your own online ...

Onboarding + Videos + A/B Testing = Happier New Users

Andrew walks through an A/B testing process that drastically improved a key user onboarding video.

Learn all about how to measure video across YouTube, Facebook, and Wistia to achieve your business goals.

Useful Wistia Features for Video Producers

Video producer Chris Lavigne shares some of his favorite Wistia features. Some of them may surprise you!

Beyond View Count: How the Wistia Team Uses Video Analytics

Naike interviews three Wistians about how they use video metrics to better understand our audience and improve future efforts.

Why You Should Test Your Next Marketing Video

"Testing your marketing videos empowers you to make better decisions and unlock conversion potential." Learn the basic testing framework, and ...

New Stats Are Here: Our Video Analytics Get a Major Update

With these new updates to our Stats tool, you can easily see who your viewers are, how they interacted with ...

5 Wistia Videos. 5 Engagement Graphs. What We Learned.

Learn how the Wistia video team uses their Engagement Graphs to validate new concepts, uncover future content ideas, and learn ...

How to Use Video Data to Score Your Leads

Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring ...

Multilingual Video Captions, An Updated Trends Page, and New Video Quality Settings

Three new product updates that will give you further control over your audience’s experience and empower you to dig deeper ...

Measuring Video Effectiveness — WistiaFest 2015

Brendan, founder and CTO of Wistia, believes balancing faith in the power of video and data leads to effectiveness.

Driving Creativity with Data — WistiaFest 2015

Chris Savage discusses driving creativity with data for a more creative business.

Measure Your Wistia Video Performance in Google Analytics

We are excited to announce a fully native integration between Wistia and Google Analytics.

The Dangers of Data-Driven Marketing

Why your marketing should be data-informed, rather than data-driven.

How the Mexican Cooking Network Built an Online Shopping Experience With Video

Learn how Marcelino Raygoza thinks beyond the player for an interactive video experience!