Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
Start marketing to your audience in a way that actually resonates with them on a deep, personal level.
Brendan Schwartz
Tips for Crafting a Late-Night Style Talk Show for Your Business
Use these eight tips for structuring your next talk show to keep viewers coming back for more.
Courtney Lefferts
The Road Map to Becoming a More Video-Focused Brand
Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.
Jenny Coppola
6 Cold Opens in TV and Film—And What Your Next Video Series Can Learn From Them
Find out how you can pique curiosity, create suspense, and escalate tension all with a crafty and creative cold open.
Jenny Coppola
What We Can Learn from Streaming Services About Audience Viewing Behavior
Marketers should take a page from Netflix's book when it comes to capturing and holding the attention of their audiences.
Jenny Coppola
Learning from Popular Television: 5 Key Story Structure Elements
Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.
Jenny Coppola
Understanding the Basics of Binge-Worthy Content
Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.
Jenny Coppola
7 Examples That Show the Best of Long-Form Video
From an entertaining video series to an emotional one-off documentary, these companies live and breathe their values through video.
Jenny Coppola
Using Video in Your Marketing Automation
Level up your video marketing by sending the right video, to the right lead, at the right time.
Andrew Capland
The Wistia Guide to Video Marketing
We’ll show you what goes into video marketing and how you can start doing it successfully at your business.
Jenny Coppola
The 20 Best Chrome Extensions for Marketing
Make your work-life a bit easier by creating a browsing experience that's tailored to you.
Phil Nottingham
The Do’s and Don’ts of Homepage Videos
Your homepage video is the first experience new potential customers have with your business and your brand—don't screw it up.
Jenny Coppola
Why All B2B Brands Will Be Media Companies in the Next 5 Years
Start embracing the media model or risk being left behind—the choice is yours.
Chris Savage
Why You Should Build Your Brand with Video
Here's why playing it safe won't get you noticed—and what building a brand with video really means.
Jenny Coppola
Building a Sales Culture Where Everyone Thrives
This is how companies can transform the culture surrounding sales.
Kristen Bryant
How to Write a Video Script
Learn how to write an excellent video script in just a few simple steps.
Chris Lavigne
4 Companies Producing Episodic Video Content, Big and Small
Learn how Spotify, Drift, Sahouri, and Zaius create episodic video content that aligns with their business goals.
Lisa Marinelli
5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne
The Wistia Guide to Sales Video
Stay top-of-mind and leave unanswered messages behind—all you have to do is hit record.
Jenny Coppola
How Video Can Help Combat Sales Stereotypes
Disproving sales stereotypes with the help of video.
Jenny Coppola
Video Across the Sales Cycle: An Interview with Trish Bertuzzi
We chatted with inside sales expert, Trish Bertuzzi, to learn what it'll take for sales teams to adopt video.
Kristen Bryant
The Benefits of a Long-Form Video Strategy
Drive deep engagement and build your brand with long-form video content.
Jenny Coppola
The Strategy Behind $111,000 Worth of Soapbox Video Ads
Choosing ad types, reaching the right audience, keeping an eye on the data, and more! Learn what went into the strategy behind our biggest video ad campaign to date.
Barb Gagne
One, Ten, One Hundred: A Love Letter to Creativity
Fall in love with creativity and start thinking about your business in brand new ways (pun intended).
Dan Mills