Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
10 B2B Brands with Swipe File-Worthy Video Content
See for yourself how these B2B companies use video to bring their brand to life!
Lisa Marinelli
15 Types of Videos That Every Business Can Use
As a business, the world of video is your oyster. Here are 15 ideas for video to help your creative juices start flowing!
Jenny Coppola
B2B Marketer’s Guide to TikTok
Think TikTok is just for Gen Z and B2C brands? Think again! Check out our tips on how B2B brands can find footing on this video-centric platform.
Frank Emanuele
The Wistia Guide to Social Media Video
New to video for social media? We've got you covered! This comprehensive guide will teach you everything you need to know to create a scroll-stopping social video strategy.
Frank Emanuele
Developing a Better YouTube Strategy
Crafting your video distribution strategy? Learn how to make the most of YouTube's search and social opportunities with this comprehensive guide.
Meisha Bochicchio
How to Use Video to Fire Up Your Sales Funnel
Ready to nurture some fresh leads of your own using video? Here are five steps to generating and nurturing leads with video.
Meisha Bochicchio
The Science behind Gamification: Why It Works and What Your Business Can Do with It
Dive into the science behind gamification, why it’s such a powerful learning tool, and how you can leverage it for your business.
Jenny Coppola
Building a B2B Video Series: 6 Tips to Make Your Show Shine
Create a B2B video series that strikes a balance between educational and entertaining with these six tips.
Lisa Marinelli
7 Ideas for Your Next Wistia Channel
From podcasts and support galleries to testimonials and webinar libraries, when it comes to Channels, the world is your oyster.
Jenny Coppola
Wistia's Guide to Twitter Video
Why's Twitter great for video? Dig into our comprehensive guide to Twitter video and we'll explain everything!
Lisa Marinelli
Audience Development: How to Find and Reach a Niche Audience for Your Series
New to niche? We've got you covered! Hear from audience development expert, Tyler Borchers, on how to find and reach a niche audience for your next series.
Lisa Marinelli
Wistia's Guide to LinkedIn Video
Business doesn't have to mean boring! Learn how to make your brand stand out from the crowd with video on LinkedIn.
Frank Emanuele
10 Social Media Video Ideas to Help Your Brand Stand Out
Here's a list of 10 social media video ideas that will educate and entertain your audience across different platforms.
Frank Emanuele
11 Examples of Videos for Every Stage of the B2B Marketing Funnel
Video marketing made easy! Check out these examples of how B2B companies are using video throughout the marketing funnel to attract, nurture, and close leads.
Meisha Bochicchio
Promoting A Show On Social Media: What Drives Engagement and Subscribers—and What Doesn’t
Wistia's Social Media Manager, Frank Emanuele breaks down the best ways to leverage social for your own show promotion.
Frank Emanuele
The Best of Both Worlds: 4 Reasons to Add Video to your Podcast
Learn why creating a video podcast is a great way for businesses to engage new audiences and increase brand awareness.
Meisha Bochicchio
Making Sense of Social: How to Set SMART Social Media Video Goals
Are you investing enough in a social media video strategy? Learn how social videos can help your brand at every stage of the marketing funnel.
Frank Emanuele
Big Rock Content Marketing: How to Support Your Series with Additional Content
New to big rock content marketing? No sweat! See how we supported our big rock, Show Business, with this highly effective strategy.
Meisha Bochicchio
How 4 B2B Brands are Clocking-In on TikTok
From Adobe to Shopify, see how these four B2B brands have found their voice on the video-centric platform.
Lisa Marinelli
Behind the Curtain with Wistia Studios: Pre-Production for Show Business
Learn how the Wistia Studios team brought Show Business to life with a peek at our entire pre-production timeline.
Adam Day
3 Steps to Optimizing Your Marketing Videos for Sales
Get more mileage out of your marketing videos and empower your sales team to win more deals with these three tips!
Eric Bristol
Bring Your Brand to Life with Live: 5 B2B Virtual Event Ideas
Virtual events are a great way to engage and build trust with your B2B audience. Explore these ideas for your next live event!
Meisha Bochicchio
5 Reasons to Host Your Podcast with Wistia
See all the ways Wistia can help you grow your show and build brand affinity with a beautiful podcast experience.
Lisa Marinelli
5 Wistia Features to Help Growth Marketers Drive Video ROI
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and drive ROI.
Lisa Marinelli