Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
How to Use Video Data to Strengthen Your Marketing Efforts
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into that workflow.
Ezra Fishman
7 Quick Tips for Creating a Video Series On a Budget
Creating a binge-worthy series on a budget? No sweat! Check out these seven quick, cost-cutting tips.
Courtney Lefferts
Get Inspired by These 4 Outdoor Brands Making Video Series
Check out binge-worthy video series from brands like Eddie Bauer, Burton, and more.
Lisa Marinelli
Get Your Next Idea for a Video Series Approved with a Proof of Concept
Learn the benefits of testing out your next show idea with a proof of concept and how to get started.
Lisa Marinelli
Why Ads Alone Can’t Buy Your Brand Love
Here’s why your business should stop chasing after awareness and focus your marketing efforts on building affinity instead.
Lisa Marinelli
The Psychology Behind Why People Dislike Ads (And How to Make Better Ones)
Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.
Jenny Coppola
Does Brand Advertising Work for Marketers? Our New Report with The Drum
The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.
Phil Nottingham
Why Your Business’s Brand is More Important Than Ever
Find out why you should start investing in doing better brand marketing in 2020.
Lisa Marinelli
3 Common Problems Marketers Face When They Focus Too Much on Brand Awareness
Stressed about your brand marketing efforts this year? Avoid these common problems by focusing less on sheerly building brand awareness.
Jenny Coppola
10 Brand Marketing Predictions for 2020
See what's ahead for marketers with these 10 brand marketing predictions for 2020.
Phil Nottingham
How to Create a Winning Video Testimonial Strategy
Showcase a real customer's opinion about your product or service and build credibility and trust.
Jenny Coppola
Our New Report with The Drum Indicates That Brand Advertising Isn’t Working
Stay tuned for our full report next month that reveals our findings on how well brand advertising is working.
Phil Nottingham
5 Ways to Make Creating a Video Series Less Daunting and More Efficient
Streamline the creative process with these tips for making your own video series.
Jenny Coppola
The Differences Between Wistia Channel Subscribers and YouTube Subscribers
Learn more about Wistia Channel Subscribers and why this data may be more valuable to your business.
Phil Nottingham
4 Show Title Structures That'll Help You Name Your Next Video Series
Craft the perfect attention-grabbing title for your next binge-worthy show with inspiration from these seven popular TV show names.
Jenny Coppola
Brand Marketing vs. Funnel Marketing: What's the Difference?
Learn why both marketing methods are important and how combining the two will help you grow your brand.
Phil Nottingham
4 Ways to Convince Your Boss to Make Episodic Video Content
Learn how to get your boss on board with making an episodic video series to help build your brand affinity.
Lisa Marinelli
How to Nail Your Video Series’ Concept With a Show Positioning Statement
Learn the key elements of crafting a Show Positioning Statement that'll guarantee your video series reflects your brand values.
Jenny Coppola
Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)
Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential customers.
Phil Nottingham
The Key to Social Media Success: Marketing Like a Media Company
Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.
Phil Nottingham
5 Types of Video Series Your Business Can Make Today
Get inspired by these examples and choose a show format that will work best for your business.
Jenny Coppola
Why Long-Form Content Builds Brands Better Than Snackable Content
Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.
Phil Nottingham
Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris Savage
Why Existing Brand-Building Strategies Aren’t Working
Brand dictates what we buy and recommend to peers, but most of today's current strategies fall flat—here's why.
Phil Nottingham