Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
5 Ways to Enhance Your Pay-Per-Click Landing Pages with Video
By building trust, eliciting emotion, clarifying the complicated, and showcasing the people behind your product, your future videos could help turn clicks into conversions.
Margot Da Cunha
The Familiarity Principle: Building Relationships With Video
Kristen shares how Litmus, Wipster, and Zendesk are using the familiarity principle and video to gain trust and grow their businesses.
Kristen Craft
The Wistia Guide to Marketing Automation with Marketo
Using video with marketing automation to reach your goals.
Margot Mazur
How to Use Video Data to Score Your Leads
Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring strategy.
Andrew Capland
Onboarding New Users With Video
Funnel team member Andrew Capland describes five benefits of using video for onboarding.
Andrew Capland
Video for Schools: Driving Fundraising and Building Community
Loomis Chaffee and Concord Academy are using all sorts of videos to communicate with different audiences. Learn how they schedule their production, scope their videos, decide when to hire external video teams, and more!
Meryl Ayres
The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
Ezra Fishman
From Conversions to Connections: 3 Levels of Video Strategy
Like any challenging endeavor, great video marketing has a learning curve. Beyond the technical aspects of lighting, camera settings, and editing software, there’s also critical experience that’s needed to harness the strategic part of video.
Chris Savage
Mailchimp’s Iterative Process for Support Videos
Mailchimp explains how they identify video subject matter, map out their video content, and iterate based on viewership and feedback.
Maribeth and Ariana
The Pros and Cons of Autoplaying Your Video
We dive into the arguments of whether you should or shouldn't use autoplay for video content on your website.
Christine Sheppard
Getting Started with Video Testimonials
Learn how to ask for testimonials, conduct conversations, and use your footage.
Alyce Currier
How We Use Turnstile to Capture Leads
Learn why we started gating content and how it’s helped us capture leads.
Ezra Fishman
4 Ways to Keep Viewers Engaged in an Online Video
We ran a series of experiments to find out how to keep our audience’s attention.
Chris Savage