Video Strategy
Build a video strategy that actually moves the needle for your business.
The Wistia MCP: Run Your Whole Video Workflow With Your Favorite AI Agent
Repurpose your videos, pull performance reports, update your content, and more with just one prompt.
Sasha Friedman
How to Choose the Right Marketing Video Length for Any Goal
Discover what video length performs best for any marketing goal, backed by insights from 100 million videos.
Ezra Fishman
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
Video MCP, Explained: How to Turn Your AI Agent into a Video Assistant
A video MCP connects your AI agent to your video library so you can prompt it to manage your videos, report on performance, and more. See what you can do with Wistia’s video MCP.
Sam Balter
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
Video Marketing Tips for Dentists (or Any Small Business)
What would you do if 24% of the population feared your business, you only saw your customers twice a year (on average), and there were competitors on every block of your city?
Meryl Ayres
How to Boost Your Engagement with Custom GIFs
Jenny breaks down her GIF-making process and provides some expert tips on how and why we use GIFs at Wistia.
Jenny Coppola
5 Ways to Enhance Your Pay-Per-Click Landing Pages with Video
By building trust, eliciting emotion, clarifying the complicated, and showcasing the people behind your product, your future videos could help turn clicks into conversions.
Margot Da Cunha
The Familiarity Principle: Building Relationships With Video
Kristen shares how Litmus, Wipster, and Zendesk are using the familiarity principle and video to gain trust and grow their businesses.
Kristen Craft
The Wistia Guide to Marketing Automation with Marketo
Using video with marketing automation to reach your goals.
Margot Mazur
How to Use Video Data to Score Your Leads
Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring strategy.
Andrew Capland
Onboarding New Users With Video
Funnel team member Andrew Capland describes five benefits of using video for onboarding.
Andrew Capland
Video for Schools: Driving Fundraising and Building Community
Loomis Chaffee and Concord Academy are using all sorts of videos to communicate with different audiences. Learn how they schedule their production, scope their videos, decide when to hire external video teams, and more!
Meryl Ayres
The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
Ezra Fishman
From Conversions to Connections: 3 Levels of Video Strategy
Like any challenging endeavor, great video marketing has a learning curve. Beyond the technical aspects of lighting, camera settings, and editing software, there’s also critical experience that’s needed to harness the strategic part of video.
Chris Savage
Mailchimp’s Iterative Process for Support Videos
Mailchimp explains how they identify video subject matter, map out their video content, and iterate based on viewership and feedback.
Maribeth and Ariana
The Pros and Cons of Autoplaying Your Video
We dive into the arguments of whether you should or shouldn't use autoplay for video content on your website.
Christine Sheppard
Getting Started with Video Testimonials
Learn how to ask for testimonials, conduct conversations, and use your footage.
Alyce Currier
How We Use Wistia Forms to Capture Leads
Learn why we started gating content and how it’s helped us capture leads.
Ezra Fishman
4 Ways to Keep Viewers Engaged in an Online Video
We ran a series of experiments to find out how to keep our audience’s attention.
Chris Savage