Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
Does Production Quality Matter in Video Advertising? A Wistia Report
Learn which factors impact video advertising the most—good storytelling, high-quality production, or a glossy finish.
Phil Nottingham
3 Simple Ways to Use Video in Your Community
Margot walks through three types of videos you can make to strengthen your own online community.
Margot Mazur
Tips for Delivering a Great Performance in Your Next Sales Video
When it comes to making awesome sales videos, practice really does make perfect.
Trevor Holmes
6 Sales Touch Points That Can Be Improved with Video
By using video at key customer touch points, sales reps can not only save time, but also leave stronger impressions.
Jenny Coppola
Improve Your Marketing with Videos That “Don’t Scale”
Just because a video doesn't have a long shelf life doesn't mean you can't still get value from it.
Jenny Coppola
Learning from Influencers About Growing an Audience with Video
These strategic video tactics will help you make stronger, more personal connections with your audience.
Jenny Coppola
Getting the Video You Want: 3 Must-Have Video Worksheets for Every Marketer
Strong communication between the marketer and the video producer is essential. Use these worksheets to help you communicate!
Barb Gagne
Adding Video into Your Sales Outreach in 6 Steps
Combat the sales stigma by adding custom videos into your outreach efforts today.
Jenny Coppola
Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland
How to Build a Successful Online Course for Your Business
Love a good online course? We do, too! Learn how to make a good one with video.
Jordan Wellin
Becoming a Better Presenter: An Interview with Rand Fishkin
Use these tips from Rand to nail your next performance on stage or on camera.
Jenny Coppola
Before You Make a Facebook Teaser Video, Consider This
Here’s everything we learned about making teaser videos for Facebook, including what to avoid.
Jenny Coppola
How Compelling Copy Can Transform a Call to Action
Find out how you can create CTAs that compel people to act—and make them excited to do so!
Jenny Coppola
Why Videos Featuring Humans Are Easier to Trust
All your video needs is that human touch to make it shine.
Meryl Ayres
How to Use Video to Improve Customer Satisfaction
Learn how to use video to improve your customer satisfaction.
Jordan Wellin
Give Your Sales Outreach a Makeover with Video Voicemails
Higher click-through rates, more deals, and delighted customers? Tell me more!
Jordan Wellin
The Guide to Using Video and Chat for Sales, Marketing, and Support
How to use video and chat together to build stronger relationships with your customers.
Jordan Wellin
Recruit More Hires with These 4 Simple Company Culture Videos
Showcase your awesome company culture with a simple video—your future hires will thank you later.
Jenny Coppola
Your Business’s Videos Should Include Faces. Here’s Why.
Learn why our brains love faces so much, and how you can use this to your advantage to connect with your audience and hold their attention.
Phil Nottingham
Use Your Words: An Interview on Conversion Copywriting with Joanna Wiebe
Joanna Wiebe, creator of Copy Hackers, talks about how to convert with words, the best tools for testing, and the books that have influenced her work.
Meryl Ayres
6 Reasons Why You Shouldn’t Have an Autoplaying Homepage Video
Video strategist Phil Nottingham has a lot to say about this trend. Read the post, or watch a video of him ranting.
Phil Nottingham
Why Every Customer-Facing Employee Needs a Video Email Signature
If you're in a customer-facing role, then this is why you might consider a video signature.
Margot Da Cunha
Video Marketing Tips for Dentists (or Any Small Business)
What would you do if 24% of the population feared your business, you only saw your customers twice a year (on average), and there were competitors on every block of your city?
Meryl Ayres
How to Boost Your Engagement with Custom GIFs
Jenny breaks down her GIF-making process and provides some expert tips on how and why we use GIFs at Wistia.
Jenny Coppola