Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
Show Launch Strategy: How to Determine Your Episode Release Cadence
How should you launch a new show? Drop all episodes at once, or roll them out at a set cadence over time? The Wistia team shares their insight in this post!
Meisha Bochicchio
What’s a Mood Board? Tips, Tools, and Examples from Wistia Studios
More than a simple collection of images, mood boards are a helpful tool for developing your show's brand. Learn more about mood boards, how to use them, and real examples from Wistia shows!
Sydney Rutman
5 Ways to Show Your Boss the ROI of Video Marketing
You might know the value of video for marketing, but others on the team might not be sold. Make a solid case for the ROI of video with these tried and true tips!
Meisha Bochicchio
More Than a Logo: Wistia's Guide to Show Branding
Your show's brand is so much more than a logo. Get tips on how to craft a thoughtful and complete show experience with these branding tips from Wistia Studios.
Adam Day
7 Examples of Engaging B2B Product Videos to Inspire Your Next Campaign
B2B doesn't mean boring—but don't take our word for it! Check out these stellar examples of engaging B2B product videos plus tactical tips and takeaways.
Meisha Bochicchio
Podcast Like a Pro: A Crash Course for Marketers
From format to first episode, get the essentials for launching a show without adding a full production team to your plate.
Adam Day
Own Your Audience: Why Your Website Should Be the Home Base for All of Your Brand Content
Brands and audiences go hand in hand. Learn the importance of owning your audience and how to embrace the media marketing mindset.
Jenny Coppola
5 Ways to Make Better Marketing Videos with Psychology
Captivate and engage your video viewers with these simple and effective marketing psychology hacks. You can thank us later!
Meisha Bochicchio
How to Sell Leadership on Creating Audio Content for Your Brand
Get your team on board with the value of adding podcasting to their content strategy with these actionable insights.
Meisha Bochicchio
Wistia's 7 Step Process for Greenlighting New Show Concepts
The Wistia Studios team provides simple steps that'll help you land on the best idea that aligns with your brand.
Adam Day
The Business Case for Building an Audience for Your Brand
Find out why growing an audience is actually a more scalable and cost-effective way to build a successful business.
Jenny Coppola
How to Turn Your Video Show into a Podcast
Video show or podcast... why not both? Learn how to turn your video show into a podcast with this rundown from the team at Wistia Studios.
Lisa Marinelli
What is a Studio Mandate? Behind the Curtains at Wistia Studios
We break down what a studio mandate is and how it can help your business create binge-worthy content.
Sydney Rutman
How to Use Video Data in Your Next Retargeting Campaign
Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!
Casey Henry
5 of the Most Adventurous Video Series in the Travel Industry
Here are five of the best video series in the travel space to help your creativity take flight.
Meisha Bochicchio
(Re)building Your Brand with Binge-Worthy Content—Chris Savage’s AMA Recap from INBOUND 2020
From COVID-19 trends to binge-worthy content strategies, catch up on Chris Savage's INBOUND 2020 session with this quick recap.
Jenny Coppola
2020 Video Trends & Usage: Consumption Is up 120% During COVID-19
Learn how COVID-19 has impacted video usage in marketing and how your business can pivot to embrace digital engagement.
Jenny Coppola
The Science Behind Storytelling: Why Narrative Cuts Through the Noise
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Jenny Coppola
The Science Behind Why We Binge-Watch
Learn about this popular escapism phenomenon and how streaming services are engineered to keep us coming back for more.
Jenny Coppola
The Marketer’s Guide to Podcast Formats: 5 Types of Podcasts You Can Produce
Interested in podcasting but not sure where to get started? Check out this comprehensive guide to learn more about the five podcast formats you'll want to consider.
Meisha Bochicchio
Creative Ways to Use Video for Remote Team Building
Find out how you can use video to maintain a happy and unified team in our newly remote world.
Maria Theo
Tips for Showcasing Your Virtual Conference on a Wistia Channel
Get the most out of your virtual conference’s video content using a Wistia Channel. Here are our greatest tips!
Lisa Marinelli
How We Directed and Produced a Video Remotely
Find out how you can replicate a similar workflow for video production and content creation in a remote environment.
Chris Lavigne
Important Videos for Every Stage of the Marketing Funnel
Learn what videos to create and key metrics for success in this post all about the marketing funnel.
Jenny Coppola