Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
How to Choose the Right Marketing Video Length for Any Goal
Discover what video length performs best for any marketing goal, backed by insights from 100 million videos.
Ezra Fishman
Why You Should Dub Your Business Videos with AI
Video dubbing helps you reach new markets around the world. See how AI makes it faster and cheaper than ever.
Sam Balter
YouTube Channels vs. Wistia Channels: Where Should Your Videos Live?
Learn how one is designed to meet the demands of advertisers and the other is optimized to give businesses control.
Phil Nottingham
Webinar Promotion: 5 Best Places to Drive Sign-Ups
Got a webinar coming up? Learn the best places to promote it to drive registrations.
Chiara Hoogervorst
Wistia vs. Demio: Which Webinar Platform Is Better for Marketers?
Discover why Wistia offers superior branding, post-webinar editing tools, and analytics for greater impact.
Jean Merlain
Our First AI Video Ad: How We Made It and What We Learned
See how Wistia built a complete video ad with AI for under $10K—process, tools, and lessons inside.
Meg Dalessandro
Wistia vs. Vidyard: Which Video Platform Will Help You Grow?
Which is better: Vidyard or Wistia? Both video platforms can help you grow your business, but with a slightly different focus. Here's a head-to-head comparison!
Sasha Friedman
Why Wistia Is the Brightcove Alternative You Need
What’s the difference between Wistia and Brightcove? Both video platforms offer great features and benefits, but they’re made for different types of teams. Here's a head-to-head comparison of the two video hosting platforms.
Sasha Friedman
How to Align Leadership with Marketing: A Fireside Chat with Wistia’s CEO
Wistia's CEO and Head of Brand Marketing sat down to share advice on winning (and keeping) executive support for your marketing strategy, taking brand risks, and more.
Taylor Corrado
Why You Need Company Culture Videos and How to Make Them
Discover what company culture videos are, why they matter, and how to make ones that attract talent, build trust, and celebrate your team.
Chiara Hoogervorst
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
Why You Need a Run of Show for Your Webinar
Learn why a run of show will help you run a smooth webinar and keep everyone involved behind the scenes on the same page.
Lisa Marinelli
5 Interesting Takeaways from INBOUND 2024
Wistia's top insights from INBOUND 2024
Sam Balter
Switch Webinar Software With This Platform Migration Strategy
Learn how to seamlessly switch your software with a webinar platform migration strategy.
Austin Canary
3 Companies Explain Why Wistia Is Their Go-to Webinar Platform
Learn how Wisetail, CNTV, and Lumen5 use Wistia's webinar software to easily engage with their audiences, capture leads, repurpose their recordings, and save a ton of time in the post-webinar process.
Lisa Marinelli
Webinar Recap: Webinars 301 – Advanced Webinar Marketing with Rand Fishkin
In our recent webinar Webinars 301: Advanced Webinar Marketing with Rand Fishkin, industry expert Rand Fishkin shared actionable insights into leveraging video for maximum engagement. Here’s a detailed recap based on his advice and insights.
Courtney Lefferts
HubSpot & Wistia Playbook: 5 Plays to Set Up in Week 1
Learn five different tried-and-true ways to make the HubSpot + Wistia integration work harder for your business.
Lisa Marinelli
The Definitive Video Marketing Glossary of Terms
Check out our glossary of common video marketing terms, organized by category and in alphabetical order.
Chiara Hoogervorst
Get More Views: 4 Key Ways to Increase Video Play Rate
Learn the top four things you can do to help increase video play rate.
Chris Lavigne
Wistia's Guide to Video Marketing Automation in Pardot
Learn how you can capture leads right from your videos and then automatically pass their video viewing data into Pardot to score, segment, and assign them
Lisa Marinelli
Wistia's Guide to Video Marketing Automation in HubSpot
Learn how to segment, nurture, and score leads in HubSpot based on your audience's video view activity with Wistia.
Lisa Marinelli
Wistia's Guide to Video Marketing Automation in Marketo
Learn how to capture leads with your videos, then automatically pass Wistia viewing data into Marketo Engage to score, segment, and assign your leads.
Lisa Marinelli
FAQ Videos: Quickly Answer Customers' Most Important Questions
FAQ videos are a great resource to answer common questions from your audience. Learn about FAQ videos and how to start making them for your business.
Austin Canary
What's a Panel Discussion? How to Bring Experts to the Stage
A panel discussion is a great way to bring experts together for a live event.
Austin Canary