Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
Using Videos In Your Evergreen Content Marketing Strategy
Learn how to use video in your evergreen content marketing strategy.
Chiara Hoogervorst
Behind the Scenes of a Wistia Product Launch (INBOUND)
Elise and Taylor share insights into how to make your next product launch a success with video.
Amanda Kopen
What Is a Promotional Video? Types, Examples & How to Make One
A promotional video builds excitement for launches, events, and campaigns. See examples and learn how to make a good one.
Chiara Hoogervorst
How to Download YouTube Videos From Your Business Channel
Learn how to download YouTube videos from your channel and upload them to a new video marketing platform.
Chiara Hoogervorst
Why You Should Host a Virtual Town Hall for Your Customers
Learn about the benefits of hosting a virtual town hall for customers, how we did it at Wistia, and how you can pull one off yourself.
Lisa Marinelli
Brand Videos: The Key to Great Video Marketing in 2025
Discover why brand videos are the perfect way to connect with your audience and build awareness—and learn how to make amazing brand videos.
Chiara Hoogervorst
What is Video A/B Testing? How to Optimize Marketing Videos
Learn how to A/B test videos on your website to optimize them for your video marketing strategy!
Austin Canary
Generative AI Ethics: Who Can Use an AI Version of Me?
Here's what to consider for protecting your rights while using Generative AI as the talent, employee, business, or creative agency.
Chris Lavigne
How to Use AI in Video Marketing and Distribution Strategy
Learn from Wistia and Jasper on how to use AI in your video marketing strategy.
Austin Canary
How to Turn Articles into Video Scripts with ChatGPT
Learn how to quickly turn a blog article into a video script with Generative AI tools like ChatGPT.
Austin Canary
5 ChatGPT Prompts to Generate Video Scripts for Your Business
Write your next marketing video script with ChatGPT! Here are some AI prompts to generate your next script.
Austin Canary
8 Reasons to Add Live Video Streaming to Your Marketing Strategy
Want to start live streaming but not 100% convinced it's worth the investment? We've got eight solid reasons why adding live streaming to your marketing mix is a great idea!
Chiara Hoogervorst
4 Best Super Bowl Commercials that Cost Nearly $0 to Make
Video ad production doesn't have to break the budget. Just look at these low-budget Super Bowl commercials!
Chiara Hoogervorst
Explained: A Marketer’s Guide to Explainer Videos
Explainer videos are an essential marketing video to have. But what makes a good explainer video, and how do you even get started? Let us explain.
Lisa Marinelli
The Marketer’s Guide to Webinars and Live Events
Interested in getting started with webinars and live events? In this guide, we’ll share our best resources for creating, hosting, and marketing successful webinars and live events.
Austin Canary
The First 3 Videos Your Small Business Should Make
Take a look at the first three videos your business should start making today!
Lisa Marinelli
8 Things Wistia Can Do That YouTube Can't
We break down several essential features Wistia has to help your business and highlight a few key areas where YouTube falls short.
Meisha Bochicchio
7 Types of Videos Sales Teams Can Use to Conquer Quotas
Take a look at some of our favorite types of sales videos, along with tips for how you can make them yourself!
Nikki Carter
You’re the Expert: 5 Types of B2B Video You Should Use to Build Brand Authority
Learn about five types of B2B video that will help you build brand authority in your industry.
Nikki Carter
8 Lessons TED-Ed Can Teach Marketers about B2B Video
We break down all the lessons TED-Ed can teach marketers about choosing the right topics, distributing content, and more.
Nikki Carter
Get Animated: 5 Examples of B2B Brands Using Animated Videos for Marketing
Here are eight brands that are infusing animation into current marketing efforts.
Lisa Marinelli
How to Scale Customer Support with Video
Start improving your customer support and making better connections with your audience by using video!
Meryl Ayres
5 Creative Ways B2B Brands Can Leverage the Power of Video
Think B2B means boring? Think again! Explore five creative ways B2B brands can use video to surprise and delight their audiences.
Meisha Bochicchio
Video Marketing for Business: An Introductory Guide
New to video marketing? No sweat! Check out this crash course on how you can create a video strategy for your business.
Meisha Bochicchio