Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
Why “Time Watched” Is the Best Metric to Measure the Value of VideoLearn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham
5 Video Advertising Tips We Learned from $111K Worth of Soapbox AdsOur biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne
Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchConIn this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer
A Quantitative and Qualitative Approach to Video ROIIn this post, we break down which metrics to measure when it comes to video ROI.
Andrew Capland
Evaluating Your Video’s Performance Across Multiple ChannelsEver wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Mudarri
Inside Growth at Wistia: The Process Behind Our A/B TestsGet a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland
Measuring Success: How To Create An Analytics Driven Video Marketing StrategyFind out how you can use analytics for a successful video marketing strategy.
Taking Action on Video Analytics — WistiaFest 2017Eric Bristol, Marketing Operations at Wistia, shares how to use video analytics to answer questions, make decisions, and reach goals.
Eric Bristol- To Make a Successful Video, Don’t Underestimate Your Audience
How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...
Meryl Ayres - Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
Margot Mazur - How Every Small Business Can Energize Their Marketing in 2017
Learn about current trends and future opportunities in this interview with small business experts from Infusionsoft.
Jordan Wellin
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