Posts in the Marketing category, page 1
Marketing (posts 1–24)
Start doing better marketing with the help of your 5-letter-friend, video.
- How to Choose the Right Marketing Video Length for Any Goal
Discover what video length performs best for any marketing goal, backed by insights from 100 million videos.
- 2025 Industry Benchmarks for Your Webinar Analytics
Use our webinar benchmarks to inform your strategy and measure event success.
- How to Add a Video CTA to Increase Conversions
Learn how to add a call to action to videos and how to optimize for conversion rates.
- The Top 13 Webinar Analytics For Measuring Success
Discover the best metrics for measuring the success of your webinars and optimizing future events.
- What is Video A/B Testing? How to Optimize Marketing Videos
Learn how to optimize the videos on your website with A/B testing.
- How to Track Video Metrics and Performance with Analytics
Learn how to measure video analytics and understand what they are really telling you. Discover what video metrics to track ...
- How Videos Can Boost the Average Time Spent on Your Website
We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...
- Video KPIs: Evaluating Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
- Video ROI: The Quantitative and Qualitative Metrics You Need to Know
In this post, we break down which metrics to measure when it comes to video ROI.
- 5 Wistia Features to Help Growth Marketers Drive Video ROI
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...
- How to Use Video Data in Your Next Retargeting Campaign
Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!
- The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
- How to Use Video Data to Strengthen Your Marketing Efforts
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...
- Google Analytics Tools to Help You Measure Video ROI
If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...
- How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
- Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
- Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
- 5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
- Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
- Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
- Quick Tips to Boost Your Video Play Rates and Drive Action
What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...
- 5 Wistia Videos. 5 Engagement Graphs. What We Learned.
Learn how the Wistia video team uses their Engagement Graphs to validate new concepts, uncover future content ideas, and learn ...
- How to Use Video Data to Score Your Leads
Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring ...
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