Posts in the Marketing category, page 1

Video ROI: The Quantitative and Qualitative Metrics You Need to Know

In this post, we break down which metrics to measure when it comes to video ROI.

5 Wistia Features to Help Growth Marketers Drive Video ROI

Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...

How to Use Video Data in Your Next Retargeting Campaign

Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!

The Color of Your Video Player is Affecting Your Play Rate

We took a data dive to figure out how player color is affecting play rate—take a look!

How to Use Video Data to Strengthen Your Marketing Efforts

Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...

Free Google Analytics Tools to Help You Measure Video ROI

If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...

The Wistia Guide to Generating Leads with Turnstile and Video

Learn where to place your email collector, when to make it skippable, what copy to use, and more.

How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics

Here are the metrics you should track when measuring brand affinity, plus how to access the right data.

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads

Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.