Posts in the Marketing category, page 1

Webinar Marketing Strategy: The Key Metrics for Measuring Success

Learn about the most important webinar metrics as well as how you can track them against your goals during the ...

How Videos Can Boost the Average Time Spent on Your Website

We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...

Building a Series Launch Dashboard: Tracking and Measuring Show Success

Learn how to track and measure the success of your video series with this handy guide! Get a first-hand breakdown ...

Video KPIs: Evaluating Performance Across Multiple Channels

Ever wonder how a video shared on Facebook compares to a video embedded on your site?

Video ROI: The Quantitative and Qualitative Metrics You Need to Know

In this post, we break down which metrics to measure when it comes to video ROI.

5 Wistia Features to Help Growth Marketers Drive Video ROI

Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...

How to Use Video Data in Your Next Retargeting Campaign

Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!

The Color of Your Video Player is Affecting Your Play Rate

We took a data dive to figure out how player color is affecting play rate—take a look!

How to Use Video Data to Strengthen Your Marketing Efforts

Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...

Google Analytics Tools to Help You Measure Video ROI

If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...

The Wistia Guide to Generating Leads with Turnstile and Video

Learn where to place your email collector, when to make it skippable, what copy to use, and more.

How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics

Here are the metrics you should track when measuring brand affinity, plus how to access the right data.

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads

Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.

Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon

In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...

The Wistia Guide to Video Metrics

How to understand what your analytics are really telling you and measure the impact and effectiveness of your next video.

Inside Growth at Wistia: The Process Behind Our A/B Tests

Get a behind-the-scenes look at our approach to A/B testing here at Wistia.

Measuring Success: How To Create An Analytics Driven Video Marketing Strategy

Find out how you can use analytics for a successful video marketing strategy.

Taking Action on Video Analytics — WistiaFest 2017

Eric Bristol, Marketing Operations at Wistia, shares how to use video analytics to answer questions, make decisions, and reach goals.

To Make a Successful Video, Don’t Underestimate Your Audience

How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...

Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.

We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...

How Every Small Business Can Energize Their Marketing in 2017

Learn about current trends and future opportunities in this interview with small business experts from Infusionsoft.