Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchConIn this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer
A Quantitative and Qualitative Approach to Video ROIIn this post, we break down which metrics to measure when it comes to video ROI.
Andrew Capland
Evaluating Your Video’s Performance Across Multiple ChannelsEver wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Mudarri
Taking Action on Video Analytics — WistiaFest 2017Eric Bristol, Marketing Operations at Wistia, shares how to use video analytics to answer questions, make decisions, and reach goals.
Eric Bristol- Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
Margot Mazur - Prove the ROI of Your Video — WistiaFest 2016
Learn all about how to measure video across YouTube, Facebook, and Wistia to achieve your business goals.
Phil Nottingham - How to Use Video Data to Strengthen Your Marketing Efforts
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...
Ezra Fishman 
Measuring Video Effectiveness — WistiaFest 2015Brendan, founder and CTO of Wistia, believes balancing faith in the power of video and data leads to effectiveness.
Brendan Schwartz
Driving Creativity with Data — WistiaFest 2015Chris Savage discusses driving creativity with data for a more creative business.
Chris Savage
Alyce Currier
The Wistia Guide to Video MetricsHow to understand what your analytics are really telling you and measure the impact and effectiveness of your next video.
Alyce Currier
Mailing list sign-up form
We deliver!
Sign up for email updates