Posts in the Marketing category, page 1

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads

Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.

Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon

In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...

A Quantitative and Qualitative Approach to Video ROI

In this post, we break down which metrics to measure when it comes to video ROI.

Evaluating Your Video’s Performance Across Multiple Channels

Ever wonder how a video shared on Facebook compares to a video embedded on your site?

Inside Growth at Wistia: The Process Behind Our A/B Tests

Get a behind-the-scenes look at our approach to A/B testing here at Wistia.

Measuring Success: How To Create An Analytics Driven Video Marketing Strategy

Find out how you can use analytics for a successful video marketing strategy.

Taking Action on Video Analytics — WistiaFest 2017

Eric Bristol, Marketing Operations at Wistia, shares how to use video analytics to answer questions, make decisions, and reach goals.

To Make a Successful Video, Don’t Underestimate Your Audience

How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...

Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.

We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...

How Every Small Business Can Energize Their Marketing in 2017

Learn about current trends and future opportunities in this interview with small business experts from Infusionsoft.