Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
- How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
Phil Nottingham - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - 5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne - Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon
In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer - A Quantitative and Qualitative Approach to Video ROI
In this post, we break down which metrics to measure when it comes to video ROI.
Andrew Capland - Evaluating Your Video’s Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Coppola - Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland - Measuring Success: How To Create An Analytics Driven Video Marketing Strategy
Find out how you can use analytics for a successful video marketing strategy.
- Taking Action on Video Analytics — WistiaFest 2017
Eric Bristol, Marketing Operations at Wistia, shares how to use video analytics to answer questions, make decisions, and reach goals.
Eric Bristol - To Make a Successful Video, Don’t Underestimate Your Audience
How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...
Meryl Ayres - Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
Margot Mazur
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