Posts in the Marketing category, page 1
Marketing (posts 1–24)
Start doing better marketing with the help of your 5-letter-friend, video.
- Optimal Video Length: How Long Should A Marketing Video Be?
Here are our recommendations for how long different types of videos should be if you want to maximize your engagement.
Ezra Fishman - How to Generate Leads on Videos with Email Capture Forms
Learn how to add a lead capture form on your videos, where to place it, when to make it gated, ...
Lisa Marinelli - How to Convert Viewers on Videos with a Call to Action
Learn how to convert viewers with a Call to Action on videos, where to place it, which type to use, ...
Lisa Marinelli - How to Track Video Metrics and Performance with Analytics
Learn how to measure video analytics and understand what they are really telling you. Discover what video metrics to track ...
Lisa Marinelli - Webinar Marketing Strategy: The Key Metrics for Measuring Success
Learn about the most important webinar metrics as well as how you can track them against your goals during the ...
Lisa Marinelli - How Videos Can Boost the Average Time Spent on Your Website
We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...
Ezra Fishman - Building a Series Launch Dashboard: Tracking and Measuring Show Success
Learn how to track and measure the success of your video series with this handy guide! Get a first-hand breakdown ...
Evanna Payen - Video KPIs: Evaluating Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Coppola - Video ROI: The Quantitative and Qualitative Metrics You Need to Know
In this post, we break down which metrics to measure when it comes to video ROI.
Meisha Bochicchio - 5 Wistia Features to Help Growth Marketers Drive Video ROI
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...
Lisa Marinelli - How to Use Video Data in Your Next Retargeting Campaign
Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!
Casey Henry - The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
Ezra Fishman - How to Use Video Data to Strengthen Your Marketing Efforts
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...
Ezra Fishman - Google Analytics Tools to Help You Measure Video ROI
If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...
Phil Nottingham - How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
Phil Nottingham - Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra Fishman - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - 5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Barb Gagne - Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon
In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...
Keara Ziegerer - Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Andrew Capland - Measuring Success: How To Create An Analytics Driven Video Marketing Strategy
Find out how you can use analytics for a successful video marketing strategy.
- Taking Action on Video Analytics — WistiaFest 2017
Eric Bristol, Marketing Operations at Wistia, shares how to use video analytics to answer questions, make decisions, and reach goals.
Eric Bristol - To Make a Successful Video, Don’t Underestimate Your Audience
How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...
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