Posts in the Marketing category, page 1

The Case for Creativity in Marketing, Backed by Neuroscience

How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.

Understanding the Basics of Binge-Worthy Content

Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.

What Consumer Brands Can Teach Small Businesses About Building an Audience

Learn from Sweetgreen, Casper, and Glossier about how to provide value for your audience beyond just your products and services.

Know Your Audience Before You Make Content for Them—Here's How

Check out these actionable tips to get to know—and grow—your audience.

15 Types of Videos That Every Business Can Use

Draw inspiration from these popular types of business videos — product videos, onboarding videos, testimonials, and more!

The Benefits of a Long-Form Video Strategy

Drive deep engagement and build your brand with long-form video content.

Here's How to Find the Right Stories to Tell with Video

Tell compelling stories about your business to relate with your audience and build stronger brand connections.

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

5 Ideas for Your Next Wistia Channel

From podcasts and support galleries to testimonials and webinar libraries, when it comes to Channels, the world is your oyster.

Why All B2B Brands Will Be Media Companies in the Next 5 Years

Start embracing the media model or risk being left behind—the choice is yours.

Learn Why Captions and Transcripts are Great for Business

Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.