Posts in the Marketing category, page 1

The Benefits of a Long-Form Video Strategy

Drive deep engagement and build your brand with long-form video content.

Here's How to Find the Right Stories to Tell with Video

Tell compelling stories about your business to relate with your audience and build stronger brand connections.

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

5 Ideas for Your Next Wistia Channel

From podcasts and support galleries to testimonials and webinar libraries, when it comes to Channels, the world is your oyster.

Why All B2B Brands Will Be Media Companies in the Next 5 Years

Start embracing the media model or risk being left behind—the choice is yours.

Learn Why Captions and Transcripts are Great for Business

Captions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.

The Wistia Guide to Social Media Video

Tackle your social video strategy head-on with the help of this comprehensive guide.

4 Companies Producing Episodic Video Content, Big and Small

Learn how Spotify, Drift, Sahouri, and Zaius create episodic video content that aligns with their business goals.

Tips for Engaging Your Audience with Live Video

Connect with your audience from anywhere at anytime and start creating more personal brand experiences.

These 3 Types of Mid-Funnel Videos Will Help Your Business Build Trust

Dig into why mid-funnel videos are so effective at building customer trust and growing confidence in your product.

Beyond Product Demos: Using Video to Build Trust and Authority with Audiences - CouchCon 2018

Video is great for platform demos and tech overviews, but it can also be a powerful channel to build relationships ...