Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
Know Your Audience Before You Make Content for Them—Here's HowCheck out these actionable tips to get to know—and grow—your audience.
Jenny Mudarri
15 Types of Videos That Every Business Can UseDraw inspiration from these popular types of business videos — product videos, onboarding videos, testimonials, and more!
Jenny Mudarri
The Benefits of a Long-Form Video StrategyDrive deep engagement and build your brand with long-form video content.
Jenny Mudarri
Here's How to Find the Right Stories to Tell with VideoTell compelling stories about your business to relate with your audience and build stronger brand connections.
Lisa Marinelli
Why “Time Watched” Is the Best Metric to Measure the Value of VideoLearn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham
5 Ideas for Your Next Wistia ChannelFrom podcasts and support galleries to testimonials and webinar libraries, when it comes to Channels, the world is your oyster.
Jenny Mudarri
Why All B2B Brands Will Be Media Companies in the Next 5 YearsStart embracing the media model or risk being left behind—the choice is yours.
Chris Savage
Learn Why Captions and Transcripts are Great for BusinessCaptions and transcripts provide many benefits for SEO and improve accessibility for better user experiences.
Lisa Marinelli
The Wistia Guide to Social Media VideoTackle your social video strategy head-on with the help of this comprehensive guide.
Jenny Mudarri
4 Companies Producing Episodic Video Content, Big and SmallLearn how Spotify, Drift, Sahouri, and Zaius create episodic video content that aligns with their business goals.
Lisa Marinelli
Tips for Engaging Your Audience with Live VideoConnect with your audience from anywhere at anytime and start creating more personal brand experiences.
Lisa Marinelli
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