Posts in the Marketing category, page 5

How to Track Video Metrics and Performance with Analytics

Learn how to measure video analytics and understand what they are really telling you. Discover what video metrics to track ...

4 Best Super Bowl Commercials that Cost Nearly $0 to Make

Check out these low-budget Super Bowl commercials that proved to be effective ads for these companies!

Explained: A Marketer’s Guide to Explainer Videos

Learn what makes a good explainer video and how to make one for your business.

How to Add a Logo to Your Video in Wistia

Learn how to add an extra brand touch to your video by adding your logo.

How to Make a Looping Video with Wistia

Learn how to create a silent looping video right in Wistia as a high-quality alternative to GIFs.

How YouTube Cards Work (+ 5 Great Examples)

Learn what YouTube cards are and how you can use them to hit your marketing goals faster.

The Marketer’s Guide to Webinars and Live Events

Interested in getting started with webinars and live events? In this guide, we’ll share our best resources for creating, hosting, ...

How to Boost Local SEO Using Video on your Google Business Profile Video

Learn about the benefits of adding a video to your Google Business Profile. Plus, we'll show you how!

Bing vs Google: How Video Search Engines Rank Your Videos

Find out all the different ways Google and Bing treat video content—and get tips on optimizing your videos for both ...

The First 3 Videos Your Small Business Should Make

Take a look at the first three videos your business should start making today!

Video Privacy and Security: 4 Ways to Control Access to Your Videos in Wistia

We break down four ways to share private videos to help you feel comfortable and secure hosting your video content ...

8 Things Wistia Can Do That YouTube Can't

We break down several essential features Wistia has to help your business and highlight a few key areas where YouTube ...

How to Share a Large Video File Using a Free Wistia Account

Sending a large video file can be way too complicated. We know. That’s why we made it possible to share ...

How Videos Can Boost the Average Time Spent on Your Website

We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...

7 Types of Videos Sales Teams Can Use to Conquer Quotas

Take a look at some of our favorite types of sales videos, along with tips for how you can make ...

Emotional Marketing: How to Connect With Your B2B Audience

Learn why video is ideal for tapping into your B2B audience’s emotions and how you can drive them to connect ...

You’re the Expert: 5 Types of B2B Video You Should Use to Build Brand Authority

Brand authority isn’t something you can just assign to yourself — it’s something you have to build.

8 Lessons TED-Ed Can Teach Marketers about B2B Video

We break down all the lessons TED-Ed can teach marketers about choosing the right topics, distributing content, and more.

6 Tips for Live Virtual Events to Awe Your Audience

We rounded up the best practices for putting on a live virtual event, drawing on the experiences of marketers who ...

Get Animated: 8 Examples of B2B Brands Using Animated Videos for Marketing

Here are eight brands that are infusing animation into current marketing efforts.

The 15 Best Video KPIs to Track on Social Media

We highlight the three most important metrics you should track on Facebook, Instagram, YouTube, LinkedIn, and Twitter.

How to Scale Customer Support with Video

Start improving your customer support and making better connections with your audience by using video!

5 Creative Ways B2B Brands Can Leverage the Power of Video

Think B2B means boring? Think again! Explore five creative ways B2B brands can use video to surprise and delight their ...