67 posts taggedBrand
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- Brand Marketing vs. Funnel Marketing: What's the Difference?
Learn why both marketing methods are important and how combining the two will help you grow your brand.
- New Wistia Channels Features: Grow a Brand Your Audience Won’t Forget
Check out these super exciting updates to our Wistia Channels feature that help you turn video viewers into brand advocates.
- 4 Ways to Convince Your Boss to Make Episodic Video Content
Learn how to get your boss on board with making an episodic video series to help build your brand affinity.
- Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)
Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential ...
- The Key to Social Media Success: Marketing Like a Media Company
Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.
- How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
- Why Long-Form Content Builds Brands Better Than Snackable Content
Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.
- Why Existing Brand-Building Strategies Aren’t Working
Brand dictates what we buy and recommend to peers, but most of today's current strategies fall flat—here's why.
- Get to Know Our New Brand-Building Features
Watch a replay of our deep dive into Wistia’s newest features specifically designed to amplify your brand affinity-building efforts.
- Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
Start marketing to your audience in a way that actually resonates with them on a deep, personal level.
- Finding Your Inner Talk Show Host: An Interview with Chris Savage
We chatted with Wistia's CEO, Chris Savage, to find out what it takes to become a great talk show host.
- The Road Map to Becoming a More Video-Focused Brand
Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.
- What We Can Learn from Streaming Services About Audience Viewing Behavior
Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.
- How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)
Find out how we crafted the "Brandwagon" sub-brand, what went into the creative process, and why sub-brands are so important.
- How a Different Approach to Brand Marketing Helped us Win a Webby Award
Here are five factors we believe helped us take home a Webby Award for our docuseries, "One, Ten, One Hundred."
- Tips for Creating a Beautiful Video Set from "One, Ten, One Hundred"
Follow these best practices for setting the scene and create a great-looking shot with what you already have in hand.
- 3 Key Characteristics of Successful Brand Videos
From consistent thumbnails and a signature aesthetic to focusing on a niche audience, learn what makes a great brand video.
- Where to Share Your Brand's Video Content (Besides YouTube)
With all the new video platforms emerging, you have tons of opportunities to interact with your audience. Where do you ...
