Are your sights set on making a library full of amazing content you’re sure your audience will love? While you’re at it, also be sure to keep accessibility of your videos in mind. Your content should be accessible for all! At Wistia, we’ve launched multilingual captions and explain the importance of accessibility for your videos in this post. We reached out to Julian Moiwai, the social media manager at ZVRS, a technology company that offers video communications solutions for deaf and hard of hearing people, who taught us that there are more than 36 million Americans who are deaf or hard of hearing. Worldwide, there are over 350 million people. Just imagine how many more prospective customers you could reach by making captions available in your video. Accessibility is also relative among the hearing population who are accustomed to using their smartphones to scroll through social feeds, or watch videos at work. Captions help people retain information when consuming content with no sound is the only option. Accessibility is now the standard, and in some cases, the law also demands it. Catch up by reading this post to make sure you’re complying with the law, and learn all about the benefits accessibility lends to your organization and your audiences.