193 posts tagged Content Strategy

Get Inspired: 9 Binge-Worthy Shows Produced From Home
The pandemic has caused many creative teams to pivot from their original plans—but, not everyone has stopped making content.
Lisa Marinelli in Marketing
How Video Producers and Other Creatives are Forging Ahead with Remote Work
We’re highlighting the many ways we’re seeing folks in creative industries adapt to working remotely (and staying creative).
Lisa Marinelli in Marketing
It’s Time to Embrace our Constraints and Make Content That’s Genuinely Useful
Should we be making content right now? It's a question many of us are asking—and the answer is yes.
Chris Savage in Wistia Culture
How Privy Launched a Podcast for $53 an Episode
For Dave Gerhardt, CMO at Privy, launching a podcast was not only affordable—it barely cost him anything.
Jenny Coppola in Production
Why "Saturday Night Live's" First-Ever Remote Episode Was Such a Success
Here are our main takeaways after watching SNL's very first remote episode. Spoiler alert: creativity is born out of constraints.
Jenny Coppola in Marketing
How Lessonly Repurposed a Book into a Video Series
Learn how this business got creative and repurposed its CEO's book into a binge-worthy video series to support their brand.
Jenny Coppola in Production
Build, Borrow, Buy: 3 Ways to Start Your First Video Series
Creating an in-house production team is only one way to start making binge-worthy content—here are two more.
Jenny Coppola in Production
5 Reasons Why 2020 Is the Year to Invest in Binge-Worthy Content
Stay ahead of the curve and learn why you should invest in creating video series and podcasts this year.
Jenny Coppola in Marketing

Content Strategy

So, you’re focusing on creating a sound content strategy for your business? If this is the case, our posts will surely help you map out all of your content for the foreseeable future. Find out how you can add video into your content strategy in this post. Look at what you’re trying to accomplish from an overall content perspective to figure out how you can use video to complement your efforts. What does it take to make great content? Stacy Adams, head of marketing for GoAnimate, found that impressive content comes from organizations who are using self-awareness, doing their research, identifying their big idea, making media that moves, and aren’t afraid to be a little bit more aggressive in their strategy. Hear more about what she believes are the foundations of a killer content strategy from her breakout session at WistiaFest 2017 here. In this increasingly complicated world of video marketing, creating a channel-specific video strategy can also help keep you ahead of the competition. Phil Nottingham, Wistia’s video strategy expert, explains in this webinar what kinds of videos companies should be creating, where they should host them, and how they should best be distributed. And, if you need help convincing your boss that video should be part of your overall content strategy, we have a post explaining the role video plays in content marketing. If you’ve been hesitating to add video to your content strategy, we hope our materials can help you form a clear content roadmap for your company!

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Content Strategy - Wistia Learning Center

193 posts tagged Content Strategy

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