So, you’re focusing on creating a sound content strategy for your business? If this is the case, our posts will surely help you map out all of your content for the foreseeable future. Find out how you can add video into your content strategy in this post. Look at what you’re trying to accomplish from an overall content perspective to figure out how you can use video to complement your efforts. What does it take to make great content? Stacy Adams, head of marketing for GoAnimate, found that impressive content comes from organizations who are using self-awareness, doing their research, identifying their big idea, making media that moves, and aren’t afraid to be a little bit more aggressive in their strategy. Hear more about what she believes are the foundations of a killer content strategy from her breakout session at WistiaFest 2017 here. In this increasingly complicated world of video marketing, creating a channel-specific video strategy can also help keep you ahead of the competition. Phil Nottingham, Wistia’s video strategy expert, explains in this webinar what kinds of videos companies should be creating, where they should host them, and how they should best be distributed. And, if you need help convincing your boss that video should be part of your overall content strategy, we have a post explaining the role video plays in content marketing. If you’ve been hesitating to add video to your content strategy, we hope our materials can help you form a clear content roadmap for your company!