174 posts tagged Content Strategy

The Science Behind Storytelling: Why Narrative Cuts Through the Noise
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Jenny Mudarri in Marketing
The Case for Creativity in Marketing, Backed by Neuroscience
How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.
Jenny Mudarri in Marketing
Understanding the Basics of Binge-Worthy Content
Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.
Jenny Mudarri in Marketing
What Consumer Brands Can Teach Small Businesses About Building an Audience
Learn from Sweetgreen, Casper, and Glossier about how to provide value for your audience beyond just your products and services.
Jenny Mudarri in Marketing
Know Your Audience Before You Make Content for Them—Here's How
Check out these actionable tips to get to know—and grow—your audience.
Jenny Mudarri in Marketing
15 Types of Videos That Every Business Can Use
Draw inspiration from these popular types of business videos — product videos, onboarding videos, testimonials, and more!
Jenny Mudarri in Marketing
The Story Behind "Beyond Black Friday," a Docuseries by Klaviyo
Learn why Klaviyo created episodic content to educate and inspire ecommerce marketers to push their strategies to the next level.
Lisa Marinelli in Production
The Story Behind "Restaurant Roots," a New Video Series by ezCater
Learn why and how the online catering marketplace, ezCater, created their own original series.
Lisa Marinelli in Production

Content Strategy

So, you’re focusing on creating a sound content strategy for your business? If this is the case, our posts will surely help you map out all of your content for the foreseeable future. Find out how you can add video into your content strategy in this post. Look at what you’re trying to accomplish from an overall content perspective to figure out how you can use video to complement your efforts. What does it take to make great content? Stacy Adams, head of marketing for GoAnimate, found that impressive content comes from organizations who are using self-awareness, doing their research, identifying their big idea, making media that moves, and aren’t afraid to be a little bit more aggressive in their strategy. Hear more about what she believes are the foundations of a killer content strategy from her breakout session at WistiaFest 2017 here. In this increasingly complicated world of video marketing, creating a channel-specific video strategy can also help keep you ahead of the competition. Phil Nottingham, Wistia’s video strategy expert, explains in this webinar what kinds of videos companies should be creating, where they should host them, and how they should best be distributed. And, if you need help convincing your boss that video should be part of your overall content strategy, we have a post explaining the role video plays in content marketing. If you’ve been hesitating to add video to your content strategy, we hope our materials can help you form a clear content roadmap for your company!

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Content Strategy - Wistia Learning Center

174 posts tagged Content Strategy

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