Truth be told, interactive video is not ideal for all use cases. However, at the right place and time, interactive video is a fantastic lead intelligence tool that can collect meaningful data for marketing automation purposes. When you integrate video with marketing automation tools, you can gather all sorts of impactful data, while also resetting your viewer’s attention. Interactive video can be a win-win for you and your viewers! We chatted with HapYak in this post and discovered that viewers who are immersed in your video content are perfectly primed to enter their emails or answer quick, low-pressure questions that result in valuable marketable insight. Interactive captions from Wistia are another way to give your viewers more control and create an inclusive, engaging video experience. Learn all about our Interactive Captions feature in this post we whipped up for you, and find out how you can get captions on your Wistia videos ASAP. If you struggle with engagement, using interactive elements will help you learn more about your viewers and enhance their experiences. At WistiaFest 2017, we had a breakout session dedicated to diving into Wistia integrations that will help you do more with business video. The HapYak integration will customize your Wistia videos with quizzes, surveys, polls, and other interactive features to better qualify leads. If you want to get the most out of your business videos to help generate leads and increase engagement, invest time in learning more about interactive video!