Effective lighting goes a long way when it comes to improving the quality of the videos you create. Investing in some lighting gear is essential for making your videos look polished and professional. Whether you’re a gear nerd or just getting started, dig into our post about keeping video production simple with lighting on the fly. Start building a lighting kit for less than $100 that anyone at your business can use. If you’re shooting video outdoors, use that goold old natural sunlight. And, if you’re lighting people who wear glasses? Beware of the glare! We’ve got a post to walk you through that, too, so no need to stress! There are many factors to consider when it comes to lighting your video, but whether you’re shooting with a DSLR or using your webcam, some flattering lighting will make you shine. Did you know putting your lighting too low or too high are guaranteed ways to look awful on camera? Save yourself from unflattering shadows and make for more pleasant images by placing your lighting setup in a sweet spot just above your subject’s eyeline. Following these basic lighting principles is a surefire way to start leveling-up your production process. If there’s one thing not to skimp on, it’s good lighting.