17 posts tagged Advertising

We Just Launched Three Soapbox Ads That Cost $111,000 to Produce
We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our ...
Phil Nottingham in Marketing
The B2B Video Marketer’s Report - CouchCon 2018
Phil Han, Senrior Product Marketing Manager at LinkedIn runs through the latest trends in B2B video marketing and what marketers ...
Phil Han in Marketing
How Buffer Generated More Than 2,000,000 Video Views on Social Media in One Year - CouchCon 2018
Brian takes us through a deep dive into how Buffer creates engaging videos for social media that continuously drive more ...
Brian Peters in Marketing
Partnering with a Purpose: How We Supported WBUR & Reddit’s First Podcast
The story behind how our supporting partnership with Endless Thread, a brand new podcast from WBUR and Reddit, came together.
Jordan Wellin in Wistia Culture
10 Tips to Drive ROI with Paid Marketing
Discover 10 tips in our webinar with AdRoll that will help you get started with paid marketing — and ultimately ...
Dee Dee de Kenessey in Marketing
How to Boost Your Engagement with Custom GIFs
Jenny breaks down her GIF-making process and provides some expert tips on how and why we use GIFs at Wistia.
Jenny Mudarri in Marketing
How Niche Modern’s Videos Communicate Authenticity
This lighting company uses video to highlight their product’s life cycle and stand out from their competitors.
Karla Franco in Marketing
5 Ways to Enhance Your Pay-Per-Click Landing Pages with Video
By building trust, eliciting emotion, clarifying the complicated, and showcasing the people behind your product, your future videos could help ...
Margot Da Cunha in Marketing

Advertising

Other than simple videos for social or using video to engage and delight our audience, you may want to think about incorporating video into your advertising strategy. We chatted with Larry Kim who told us all about how to enhance your ad strategy with video. As it turns out, video ads can convey more information and have stronger brand recall. However, the success of a video is most attributable to its underlying concept. At the end of the day, an amazing idea will prove to be more powerful for resonating with people than your production quality. For more evidence that good storytelling matters far more than production quality, check out our Wistia report analyzing the results of our One, Ten, One Hundred ad campaign. We launched three ads that were each created with different budgets to learn what factors impact video advertising the most. On the other hand, if you’re thinking of launching an ad campaign on YouTube, read our post about developing a better YouTube strategy that covers how effectively you can use the platform’s advertising. So, if a video ad campaign is on your horizon, take the time to learn the keys to concepting a great idea before you dedicate your time and energy to production.

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Advertising - Wistia Learning Center

17 posts tagged Advertising

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