Result Page 3 for Brand - Wistia Learning Center

Does Brand Advertising Work for Marketers? Our New Report with The Drum

The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.

Why Your Business’s Brand is More Important Than Ever

Find out why you should start investing in doing better brand marketing in 2020.

3 Common Problems Marketers Face When They Focus Too Much on Brand Awareness

Stressed about your brand marketing efforts this year? Avoid these common problems by focusing less on sheerly building brand awareness.

Our New Report with The Drum Indicates That Brand Advertising Isn’t Working

Stay tuned for our full report next month that reveals our findings on how well brand advertising is working.

11 Ways to Grow Your Audience and Get More Eyes on Your Video Series

Use these tips to grow your audience and get your next video series the attention it deserves.

Brand Marketing vs. Funnel Marketing: What's the Difference?

Learn why both marketing methods are important and how combining the two will help you grow your brand.

New Wistia Channels Features: Grow a Brand Your Audience Won’t Forget

Check out these super exciting updates to our Wistia Channels feature that help you turn video viewers into brand advocates.

4 Ways to Convince Your Boss to Make Episodic Video Content

Learn how to get your boss on board with making an episodic video series to help build your brand affinity.

Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)

Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential ...

5 Key Takeaways from Season One of "The Brandwagon Interviews" Podcast

Here are the lessons we learned from the masterminds behind these amazing brands on the first season of our podcast.

The Key to Social Media Success: Marketing Like a Media Company

Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.

How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics

Here are the metrics you should track when measuring brand affinity, plus how to access the right data.

Why Long-Form Content Builds Brands Better Than Snackable Content

Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.

Why Existing Brand-Building Strategies Aren’t Working

Brand dictates what we buy and recommend to peers, but most of today's current strategies fall flat—here's why.

Get to Know Our New Brand-Building Features

Watch a replay of our deep dive into Wistia’s newest features specifically designed to amplify your brand affinity-building efforts.

Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love

Start marketing to your audience in a way that actually resonates with them on a deep, personal level.

Finding Your Inner Talk Show Host: An Interview with Chris Savage

We chatted with Wistia's CEO, Chris Savage, to find out what it takes to become a great talk show host.

The Road Map to Becoming a More Video-Focused Brand

Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.

What We Can Learn from Streaming Services About Audience Viewing Behavior

Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.

How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)

Find out how we crafted the "Brandwagon" sub-brand, what went into the creative process, and why sub-brands are so important.

The Case for Creativity in Marketing, Backed by Neuroscience

How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.

How a Different Approach to Brand Marketing Helped us Win a Webby Award

Here are five factors we believe helped us take home a Webby Award for our docuseries, "One, Ten, One Hundred."

Tips for Creating a Beautiful Video Set from "One, Ten, One Hundred"

Follow these best practices for setting the scene and create a great-looking shot with what you already have in hand.

3 Key Characteristics of Successful Brand Videos

From consistent thumbnails and a signature aesthetic to focusing on a niche audience, learn what makes a great brand video.