Posts in the Marketing category, page 7
Marketing (posts 139–161)
Start doing better marketing with the help of your 5-letter-friend, video.
- Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
Margot Mazur - Enhance Your Video Marketing Strategy with Captions
Beyond making you videos more accessible, captions keep your content competitive within the social media landscape and can even boost ...
Jenny Coppola - 6 Reasons Why You Shouldn’t Have an Autoplaying Homepage Video
Video strategist Phil Nottingham has a lot to say about this trend. Read the post, or watch a video of ...
Phil Nottingham - Overcoming the Engagement Drop in Social Video
Learn how to keep your video viewers engaged on social platforms, and download a free guide with the top ten ...
Jordan Wellin - 5 New Ways to Use Video for Your Business
Looking for a new video project that’ll benefit your business and kick-start your creativity? Try one of these ideas!
Dan Mills - Why You Should Make Video Part of Your Content Marketing
We interviewed Ann Handley about her formula for great content and how video can help.
Alyce Currier - Video and Duplicate Content: What You Need to Know for SEO
Video SEO expert, Phil Nottingham, explains the best strategies for optimizing video content.
Phil Nottingham - How to Boost Your Engagement with Custom GIFs
Jenny breaks down her GIF-making process and provides some expert tips on how and why we use GIFs at Wistia.
Jenny Coppola - 5 Ways to Enhance Your Pay-Per-Click Landing Pages with Video
By building trust, eliciting emotion, clarifying the complicated, and showcasing the people behind your product, your future videos could help ...
Margot Da Cunha - Why You Should Test Your Next Marketing Video
"Testing your marketing videos empowers you to make better decisions and unlock conversion potential." Learn the basic testing framework, and ...
Andrew Capland - Focus on Your Customers to Create Valuable Partnerships
"At Wistia, we’ve found success in marketing partnerships when we flip the conventional notion of a business alliance on its ...
Kristen Craft - 5 Wistia Videos. 5 Engagement Graphs. What We Learned.
Learn how the Wistia video team uses their Engagement Graphs to validate new concepts, uncover future content ideas, and learn ...
Chris Lavigne - Onboarding New Users With Video
Funnel team member Andrew Capland describes five benefits of using video for onboarding.
Andrew Capland - Using Humor in Branded Content
ImprovBoston’s MaryBeth Makara and Dollar Shave Club’s Alec Brownstein shared their tips for using humor in your business’s content.
Meryl Ayres - The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
Ezra Fishman - Why Sandboxx, Madein, and Rocketboard are Using Background Videos
How background videos are helping these three companies communicate.
Meryl Ayres 
Jamie Sellars- Be (Super) Human
But video’s most important superpower is actually quite simple: it reveals the human side of your business.
Alyce Currier 
Maribeth and Ariana
Eric Hinson
Ben Ruedlinger
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