Wistia Learning Center (Result Page 16)
All Articles
Start doing better with the help of your 5-letter-friend, video.
- How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
- Why Long-Form Content Builds Brands Better Than Snackable Content
Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.
- Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
- Why Existing Brand-Building Strategies Aren’t Working
Brand dictates what we buy and recommend to peers, but most of today's current strategies fall flat—here's why.
- Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
Start marketing to your audience in a way that actually resonates with them on a deep, personal level.
- Finding Your Inner Talk Show Host: An Interview with Chris Savage
We chatted with Wistia's CEO, Chris Savage, to find out what it takes to become a great talk show host.
- Why We’re Giving All New Parents 16 Weeks of Paid Leave
Hear from our co-founder, Brendan Schwartz, about why we're making our parental leave policy more generous and inclusive.
- Tips for Crafting a Late-Night Style Talk Show for Your Business
Use these eight tips for structuring your next talk show to keep viewers coming back for more.
- How a Craft Beverage Software Company Benefits from Video and Wistia Channels
Learn how Orchestra Software is using Wistia Channels to display their most valuable video assets to customers and prospects.
- The Road Map to Becoming a More Video-Focused Brand
Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.
- Building the "Brandwagon" Set: An Interview with Chris Lavigne
Get the behind the scenes scoop on how we built a brand new studio for our latest video series, Brandwagon.
- 6 Cold Opens in TV and Film—And What Your Next Video Series Can Learn From Them
Find out how you can pique curiosity, create suspense, and escalate tension all with a crafty and creative cold open.
- What We Can Learn from Streaming Services About Audience Viewing Behavior
Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.
- How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)
Find out how we crafted the "Brandwagon" sub-brand, what went into the creative process, and why sub-brands are so important.
- Learning from Popular Television: 5 Key Story Structure Elements
Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.
- What We Learned from Shooting the Trailer for "Brandwagon" Before We Made the Series
Keep these four simple lessons in mind the next time you make a trailer for a video series.
- Understanding the Basics of Binge-Worthy Content
Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.
- 7 Examples That Show the Best of Long-Form Video
From an entertaining video series to an emotional one-off documentary, these companies live and breathe their values through video.
- Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
- Why a Wistia Channel Is like Netflix for Your Branded Video Content
Use Wistia Channels to maximize your video engagement and eliminate distractions while building a beautiful home for your content.
- Using Video in Your Marketing Automation
Generate new leads, nurture and qualify existing leads, and get the right content, to the right people, at the right ...
- How and When to Use Content-Aware Fill in Adobe After Effects
Now you see it, now you don’t! Thanks to Content-Aware Fill, it’s easy to remove almost anything from your videos.
- 9 Video Production Faux Pas to Avoid
Whether you’re new to video or a seasoned pro, these are some video production faux pas you’ll want to avoid.
- The Story Behind "Beyond Black Friday," a Docuseries by Klaviyo
Learn why Klaviyo created episodic content to educate and inspire ecommerce marketers to push their strategies to the next level.
