How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics

Here are the metrics you should track when measuring brand affinity, plus how to access the right data.

Nurturing Leads With Video — A Guide For What Videos To Use Where in the Funnel - CouchCon 2018

Most B2B marketers are focused on generating leads, but are you using video to nurture them through the funnel? Video ...

Improve Your Wistia Workflows: 6 Integrations for You to Try On

Collaborate seamlessly during the production process, gain actionable information from your videos, save precious time with automation, and more!

A Lead Gen Fairytale: Native Marketo Forms in Wistia Videos

We’re so excited to announce the addition of native Marketo forms to our Wistia-Marketo Integration.

Video in Email Workflows – Hot Tips to Boost Your Conversion Rates

Wistia’s Margot Mazur and Lead Liaison’s Ryan Schefke show you how to use videos to boost your conversion rate by ...

5 Takeaways from the Marketo Marketing Nation Summit

4 days of non-stop conference knowledge rolled up into 5 quick takeaways. Let’s do this!

Automating Your Video Marketing: Wistia, Marketo, & BackOffice Associates

Curious about the Wistia-Marketo integration? Naike Romain and Jonah Silberg from Wistia go in-depth about how to use both tools ...

Quick Tips to Boost Your Video Play Rates and Drive Action

What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...